GMD Studios

GMD Studios is an experimental media lab and venture development firm.[1] Their work focuses on a number of areas including experience design, custom publishing, entertainment, transmedia storytelling, community building, and digital integration. Additionally, the firm provides advertising services to agencies and brands like Sega,[2] Scholastic, and Audi.[3][4] The company was founded in 1995.[5]

Selected notable work

In 1997, GMD Studios formed ReveNews, an online publication that covers a wide variety Internet-focused studies, ranging from the analytics of online marketing, to online security and legal issues.

In 2000, GMD Studios teamed up with Haxan Films to create the FOX TV show FreakyLinks, largely inspired by the Haxan-directed indie film The Blair Witch Project.[6]

In 2002, Brian Clark and Tammy Kearns of GMD Studios produced the mockumentary Nothing So Strange directed by Brian Flemming, which imagined the assassination of Microsoft founder Bill Gates on December 2, 1999.

In 2004, the firm helped Sega create the Beta 7 hoax to promote its new football video game. The campaign was later listed as one of ten “Best Non-TV Campaigns of the Decade” by Advertising Age.[7]

In 2005 and 2006, GMD Studios collaborated with game designer Dave Szulborski to create alternative reality campaigns for Audi and General Motors.

References

  1. ↑ Baskin, Jonathan Salem (2008). Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy). New York: Hachette Book Group. ISBN 0446178012.
  2. ↑ Diaz, Ann-Christine (14 December 2009). "Book of Tens: Best Non-TV Campaigns of the Decade". Advertising Age. Retrieved 1 May 2013.
  3. ↑ von Borries, Friedrich (2007). Space Time Play. Berlin: Birkhäuser Architecture. p. 246. ISBN 978-3764384142.
  4. ↑ De Martino, Nick. "Many Paths to Audience Participation for Transmedia Talent". The Wrap. Retrieved 1 May 2013.
  5. ↑ Cook, Dee (14 March 2006). "SXSW Interactive: Brian Clark of GMD Studios". ARGNet. Retrieved 1 May 2013.
  6. ↑ Anderson, Mae. "Tall Tales". Adweek. Retrieved 10 June 2013.
  7. ↑ Diaz, Ann-Christine (14 December 2009). "Book of Tens: Best Non-TV Campaigns of the Decade". Advertising Age. Retrieved 1 May 2013.
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