Fujiya Co.

Fujiya Co. Ltd.
Native name
 株式会社不二家
Public K.K.
Traded as TYO: 2211
Founded 1910
Founder Rinemon Fujii
Headquarters Tokyo, Japan
Area served
 Japan
Southeast Asia
Australia
Owner Mitsubishi
Website www.fujiya-peko.co.jp/ Edit this on Wikidata
Founder (1955)

Fujiya Co. Ltd. (株式会社不二家) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]

Mascot

Fujiya's mascot, Peko-chan

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]

References

  1. 1 2 "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2008-10-31. Retrieved 2008-12-29.
  2. 1 2 "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Retrieved 2008-12-29.

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