Foxy Casino

Foxy Casino
Industry Gambling / Online Casino
Headquarters One New Change, London, UK
Areas served
 UK
Key people
 Lee Feldman, Chairman of parent company GVC Holdings
Kenny Alexander, Chief Executive Officer of parent company GVC Holdings
Claire McDaid, Head of Cashcade
Brands Foxy Bingo
Number of employees
 100
Parent GVC Holdings PLC
Website https://www.foxycasino.com

Foxy Casino is an internet casino that was founded in April 2015 [1] aiming to prioritise mobile use. It is the slots led counterpart of Foxy Bingo. The games featured on the Foxy Casino website are powered by Dragonfish, the B2B arm of 888, the operating subsidiary of Cassava Enterprises which is regulated in Gibraltar.

Operations:

Both Foxy brands are owned by Cashcade which is a part of online gaming operator GVC Holdings PLC, it a constituent of the FTSE 250. GVC has four main product verticals with a number of other brands; Sports labels (bwin, Sportingbet, gamebookers), Games labels (partypoker, partycasino, Gioco Digitale, CasinoClub), B2B and non-core assets.[2]

Brand history:

  • The Foxy Casino brand was launched in 2015.[3][4]
  • In March 2017, Foxy Casino was relaunched with Heather Graham as the new face of the £10 million UK Marketing Campaign.[5][6][7]

Sponsorship and Partnerships:

  • In October 2017, Foxy Casino teamed up with Ladbible for a prank call PR stunt.[8]
  • On the 28th October 2017, Foxy Bingo sponsored Carlos Takam in his fight with Anthony Joshua.[9]

Mobile First:

References:

  1. ↑ Darkin, Stuart (8 April 2015). Foxy Bingo launches casino site. InterGameOnline.com.
  2. ↑ Martin, Ben (05 January, 2016). Bwin returns to growth as GVC takeover nears completion. The Daily Telegraph
  3. ↑ Menmuir, Ted (2 April 2017). Foxy Bingo unveils new casino offering – FoxyCasino.com. sbcnews.co.uk
  4. ↑ (7 April 2015). bwin.party's Foxy Bingo launches new casino offering. gamingintelligence.com.
  5. ↑ Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
  6. ↑ Oliver, Sarah (04 March, 2017) Heather Graham tells EVENT about being back in Blighty, filming a TV comedy about bigamy Mail Online
  7. ↑ Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
  8. ↑ "LADs Share Their Cringe Phone Calls And We've All Been There". LadBible.
  9. ↑ "Anthony Joshua weights stone heavier than Takam". The Daily Mail.
  10. ↑ Hombrebueno, Chris (08 April, 2015). Bwin Foxy Bingo launches Foxy Casino; Plumbee’s Mirrorball slot goes live on Android. calvinayre.com.
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