Folklorama

Folklorama
Frequency	Annually
Location(s)	Winnipeg, Manitoba, Canada
Years active	48
Inaugurated	1970[1]
Most recent	August 5–18, 2018
Next event	August 4–17, 2019
Participants	Approx 3,000 entertainers and 20,000 volunteers
Attendance	approx. 445,000 (2018)
Website	www.folklorama.ca

Folklorama 2012 India Pavilion

Folklorama is an event that runs for two weeks each August in Winnipeg, Manitoba, Canada. Visitors to the festival are invited to sample cuisine and celebrate the cultural and ethnic heritage of people from dozens of cultures who have made Winnipeg their home. Folklorama is the world's largest and longest-running multicultural festival.^[2]

Each culture has an assigned venue, known as a pavilion. Typically there are over 40 pavilions presented throughout the city, with half operating in week one and half in week two of the festival.^[3] Each pavilion presents a show featuring the song and dance of their culture, along with trademark ethnic cuisine and a cultural display. Some pavilions also incorporate additional services such as henna tattoo application, and some have late night parties. Most pavilions provide imported cultural beverage.

Folklorama provides exposure to cultural groups and brings in thousands of tourists each year, adding to the city's economy. It is the largest and longest-running festival of its kind in the world (determined by the International Council of Organizations for Folklore Festivals and Folk Art, also known as CIOFF).^[4] The Folk Arts Council of Winnipeg is the organizing body of Folklorama.

History

Performers at the 2012 Folklorama Scottish Pavilion

Folklorama was first held in August 1970. It was originally intended to be a one-time occurrence in celebration of Manitoba's centennial. It was deemed such a success that it became an annual event. The first festival was only a week long, featuring 21 different cultures; it drew approximately 75,000 separate pavilion visits.^[1] The festival adopted its current two-week format in 1988, with half of the pavilions open in each week. As of 2016, only four of the original pavilions have been open every year. They are: German, Ukraine-Kyiv, Greek, and Scandinavian.

The Folklorama logo was designed by Andy Stout who won the provincial logo contest in 1980. The 4 figures in the logo represent people from the four corners of the globe, who are intertwined, with arms raised in celebration. The festival's mascot, the Folklorama Llama, was created in 1986.^[1]

Until 1990, pavilions would have a mayor and a queen. The queen would be in the running for the Miss Folklorama pageant at the end of the Festival. The Miss Folklorama pageant was not a beauty pageant but a "contest of ethnic preservation and presentation". Since 1990, pavilions now feature two adult ambassadors and two youth ambassadors, neither of whom must be of a specific gender.^[5]

Program areas

Throughout the year, Folklorama is sustained by three business divisions: Travel, Talent, and Teachings.

Statistics

• On average, Folklorama receives over 400,000 pavilion visits each year.^[6] The 2015 Festival received approximately 426,000 pavilion visits to 43 pavilions from August 2 to 15.^[7] The majority of those who attend the Festival visit more than one pavilion.
• About 21% of pavilion visitors come from outside of Winnipeg.^[6]
• Typically, more than 3,000 entertainers perform at more than 1,500 shows throughout the two-week Festival.^[6]
• On average, 600,000 meals are served and 1,000,000 beverages are poured before the conclusion of the Festival.^[6]
• Approximately 20,000 volunteers participate to make Folklorama possible.^[6]
• Folklorama has an economic impact of about $14.7 million on the Manitoba economy.^[6]

References