Flex Seal

Flex Seal Products, LLC
Limited liability company
Industry Chemical
Founded March 1, 2011 (2011-03-01)
Headquarters Van Nuys, California, U.S.
Area served
 Worldwide
Key people
 Phil Swift
Products Flex Seal, Flex Shot, Flex Tape, Flex Glue
Owner Phil Swift
Alan Swift
Website Flex Seal Products

Flex Seal Products is a company specializing in adhesive bonding products, encompassing the Flex Seal, Flex Shot, Flex Tape and Flex Glue products in the US. The company is owned by Phil and Alan Swift.[1] Phil also serves as the brand's television spokesperson.

Consumer Reports accredited the company in 2012.[2]

Products

Flex Seal Products makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3] Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]

Advertising

The company has become famous for its television advertising. Spokesperson Phil Swift has gained attention by doing extraordinary things in commercials, such as sawing a boat in half and then fixing it with Flex Tape.[7]

Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017.
Chastain also had a corresponding firesuit made.

Since 2013, Flex Seal has sponsored NASCAR Xfinity Series team JD Motorsports,[8] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[9] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[10]

In 2017 YouTube personality JonTron uploaded a video focusing on the humorous aspects of Flex Seal infomercials, which soon became the most viewed video on his channel.[11] Since then it has also received attention from other prominent figures on YouTube,[12] and many of the commercials for the Flex Seal line of products have been made into memes.[13]

References

  1. ↑ "Flex Seal - Diray Media". Diray Media. Retrieved 19 May 2018.
  2. ↑ "Flex Seal Review & Claim Check". Consumer Reports. Retrieved 26 May 2018.
  3. ↑ "Flex Seal Reviews - Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved 19 May 2018.
  4. ↑ "Flex Shot Review 2015: Does It Work?". Waffles At Noon. Retrieved 26 May 2018.
  5. ↑ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved 26 May 2018.
  6. ↑ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. Retrieved 26 May 2018.
  7. ↑ "Are the Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together". Inside Edition. Retrieved 19 May 2018.
  8. ↑ "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. Retrieved 19 May 2018.
  9. ↑ "Sponsor Search Page". Racing Reference. Retrieved 26 May 2018.
  10. ↑ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved 26 May 2018.
  11. ↑ JonTronShow (2017-09-30), Waterproofing My Life With FLEX TAPE - JonTron, retrieved 2018-07-13
  12. ↑ "Flex Tape". Know Your Meme. Retrieved 26 May 2018.
  13. ↑ "Flex Seal Memes. Best Collection of Funny Flex Seal Pictures". Memecenter. Retrieved 26 May 2018.
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