Flemings (supermarkets)

Flemings was a chain of supermarkets in Sydney. The chain was owned by Woolworths Limited supermarket still traded under the Flemings name for a while until all stores were either closed or converted to Woolworths metro locations Internally it was known as Woolworths during its final years and featured the same marketing materials and carry the same home brand products. The Last Flemings supermarket was located at Jannali. It is now a Woolworths metro store Since some time around the late 1990s, Flemings stores have internally rebranded to Woolworths and have not started changing the Flemings brand on the front of the store until the late 2000s. Pendle Hill store was refurbished and rebranded Woolworths in late 2009. The Umina Beach store, a well-known site to holidaymakers on the Central Coast of NSW closed on 17 June 2010 and was replaced by a Woolworths opposite the old Flemings store. The Bexley North store, one of the oldest remaining stores was closed in 2017 and transformed and rebadged to a Woolworths Metro store.

History

The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the name changed to "Flemings Food Stores" and there were 100 stores.^[1] By the time Flemings was sold to Woolworths in June 1960, there were 55 stores operating under the "Flemings" banner in Sydney.

The Fleming family continued operating the chain through Woolworths for the next 10 years before they began operating the now-defunct Jewel Food Stores supermarket chain. The current Flemings logo was launched in the early 1990s, although it is no longer internally used.

In 2017, the Bexley North store was transformed and rebadged Woolworths Metro.

See also

• Woolworths Limited

References