Faunalytics

Faunalytics
Non-profit organization
Industry Research
Founded 2000
Headquarters Olympia, Washington, United States
Key people
 Che Green, Jo Anderson, Karol Orzechowski, Caryn Ginsberg, Anthony Bellotti, Sharie Lesniak, Mandy Weeks
Website https://faunalytics.org/

Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues, including factory farming, veganism and vegetarianism, the overpopulation in companion animals, animal testing, hunting, animal trapping, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[1]

Organization History

Faunalytics is a non-profit organization based in Olympia, Washington, funded through consulting fees, grants, and donations. Founded by Che Green, a former corporate professional, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics was awarded the Independent Charities of America’s Seal of Excellence in 2006, and is currently listed as one of Animal Charity Evaluators' Standout Organizations.[2]

Research and Studies

Faunalytics has conducted or contributed to a number of research studies that are significant for the animal advocacy movement. Noteworthy projects include a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007). In 2008 the organization launched the Animal Tracker, an annual survey of animal-related attitudes and behavior among U.S. adults, to establish benchmarks for these trends over time.[3]

In 2014, Faunalytics published a study of current and former vegetarians and vegans, based on a survey of over 11,000 people. According to their report, this is the first study to estimate the number of former vegetarians and vegans in the United States using a representative sample. They found that 2% of respondents identified as current vegetarians/vegans, while 10% identified as former vegetarians/vegans, pointing to high recidivism among vegetarians/vegans.[4] This study reportedly influenced several major farmed animal advocacy groups' outreach strategy.[5]

Animal Charity Evaluators Review

Animal Charity Evaluators named Faunalytics as one of its Standout Charities in its 2015 and 2017 annual charity recommendations.[6] [7] ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.[8]

In its November 2017 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (effective advocacy research) and its publication of important research such as their vegan/vegetarian recidivism study. According to ACE, their weaknesses include a choice of topics not optimized for helping large numbers of animals, and issues with the presentation of their research results.[6]

See also

References

Opinion Polls Regarding the Use of Chimpanzees in Research

  1. ↑ Faunalytics home page: https://faunalytics.org/
  2. ↑ Animal Charity Evaluators. "Organizations". Retrieved June 27, 2016.
  3. ↑ Faunalytics (June 15, 2015). "Animal Tracker-Year 8". Retrieved June 27, 2016.
  4. ↑ Humane Research Council (December 2014). "Study of Current and Former Vegetarians and Vegans" (PDF). Retrieved June 27, 2016.
  5. ↑ Animal Charity Evaluators (June 20, 2016). "Faunalytics Review". Retrieved June 27, 2016.
  6. 1 2 Jon Bockman (December 1, 2015). "Updated Recommendations: December 2015". Retrieved April 17, 2018.
  7. ↑ Animal Charity Evaluators (November 2017). "Faunalytics". Retrieved April 17, 2018.
  8. ↑ Allison Smith (June 9, 2016). "Our Thinking on Standout Organizations". Retrieved November 29, 2016.
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