Farmer Boys

Logo

Farmer Boys is a quick service restaurant chain based primarily in California, with headquarters in Riverside, California.

History

Farmer Boys restaurant in Los Angeles

Farmer Boys was founded by the Havadjias brothers in 1981. The Havadjias family were immigrants from Cyprus. The brothers originally owned Astro Burgers in Torrance, California in 1979 and Theodore's Restaurant in Hollywood, California in 1981 prior to owning McCoy's Restaurant in Perris, California. McCoy's Restaurant became the first Farmer Boys restaurant following the name change in August 1981. About 16 years later, Farmer Boys had grown to eight restaurants. A year later, Farmer Boys was granted franchise status and later in the year, a Farmer Boys restaurant opened in Temecula, California.

To date, there are over 90 Farmer Boys restaurants in California and Nevada. Today, thanks to an ever-expanding franchise operation, the Farmer Boys family continues to grow.[1]

In Q1 2014, Farmer Boys shifted from using physical cards for customer loyalty to mobile based rewards program. Farmer Boys signed up with Punchh to create a customized mobile and swipe-card based rewards program. The Farmer Boys branded mobile app allow customers to view menus, earn and redeem loyalty rewards, and refer their friends. [2] [3]

Awards

Inside a Farmer Boys restaurant

Voted Best Burger in the Inland Empire by MyFoxLA Hotlist Inland Empire, KTTV-TV.[4] KCBS-TV (CBS 2) has named Farmer Boys as the best burger in Southern California, as well as Inland Empire Magazine's best burger. Farmer Boys has also won awards for their deep-fried zucchini and monster-sized onion rings, described as "'monster truck tires' compared to competitors' 'puny little training wheels'".[5]

See also

References

  1. ↑ http://www.farmerboys.com/about-us/history/
  2. ↑ "Farmer Boys(R) Chooses Punchh Mobile CRM Platform for Loyalty", Yahoo Finance, March 18, 2014
  3. ↑ "Farmer Boys Select Punchh for Loyalty Program", QSRMagazine, March 19, 2014
  4. ↑ http://www.prnewswire.com/news-releases/the-inland-empire-loves-farmer-boys-burgers-best-63250572.html
  5. ↑ Riverside Press Enterprise (2000) Note: Comment made in 2001 by a contributing author to the Riverside PE.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.