Farmdrop

Farmdrop
Founded 2012
Headquarters London, England
Area served
 London, Bristol and Bath
Key people
 Ben Pugh, founder
Products Foods
Services Online grocer – food ordering and delivery
Number of employees
 80 (2018)
Website www.farmdrop.com

Farmdrop is an online food delivery company that distributes foods to consumers that is sourced from local farmers and fishermen.[1][2] The company provides farm-to-table foods and fresh fish for consumers in the London, Bristol and Bath areas.[3][4] Ben Pugh, a former stockbroker for Morgan Stanley, founded the company in 2012, which is based in London, England.[5][6] In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. Farmdrop has a mobile app that consumers use to interface with the company.[7]

History

The earliest work in forming Farmdrop began with Pugh meeting with local farmers at their farms to acquire prospective producers to work with the company.[8] Various foods including organic foods can be ordered online and delivered.[8][9][10] Farmers and fishermen receive a higher percentage of the retail price using Farmdrop because no middlemen are involved in the supply chain.[lower-alpha 1][1][8][12] In March 2017, the company had around 30,000 active users.[7]

The company was formally founded by Pugh in 2012 using around £750,000 in funding from other sources.[8] In 2016 the company received £3 million in funding. In April 2017, the company received another £7 million.[13][14] In June 2018, the company raised another £10 million.[15]

Education campaign

In September 2016, Farmdrop began providing its "Farmology" education campaign, which provided information to consumers about the origins of foods.[5] The Farmology campaign corresponded with the start of the school year in England.[5]

See also

Notes

  1. ↑ "As of 2016, farmers and producers were given an average of 70 per cent of sale revenue through Farmdrop as opposed to 30 per cent from supermarkets."[11]

References

  1. 1 2 Carolan, M.S. (2017). No One Eats Alone: Food as a Social Enterprise. Island Press. pp. 128–132. ISBN 978-1-61091-804-6. Retrieved 26 October 2017.
  2. ↑ "The Great British Box Off: which veg box is best for quality and value?". The Telegraph. 3 March 2017. Retrieved 3 November 2017.
  3. ↑ "This man has created an app that could be the beginning of the end for supermarkets". The Independent. 2017-03-03. Retrieved 2017-07-26.
  4. ↑ Prideaux, Sophie (2017-09-04). "You can now buy food directly from Bristol farmers and get it the same day". Bristol Post. Retrieved 2017-10-25.
  5. 1 2 3 "Farmdrop to host 'Farmology' educational push on food origins". The Grocer. 13 September 2016. Retrieved 31 October 2016.
  6. ↑ Smith, Rebecca (19 February 2016). "Meet the entrepreneur who wants to break up the food chain". Management Today. Retrieved 3 November 2017.
  7. 1 2 Rodionova, Zlata (3 March 2017). "Farmdrop: This app could stop shoppers going to supermarkets for groceries". The Independent. Retrieved 26 October 2017.
  8. 1 2 3 4 Brouwer, Lotte (19 October 2015). "A man on a mission: How Farmdrop is fixing the food chain". Country & Town House Magazine. Retrieved 31 October 2016.
  9. ↑ Cohen, Claire (27 March 2014). "Word of mouth: FarmDrop, bringing local food to the masses". The Telegraph. Retrieved 31 October 2016.
  10. ↑ Scott, Sue (17 April 2016). "Online farm produce company enjoys rapid growth". Farmers Weekly. Retrieved 31 October 2016.
  11. ↑ Burns, Michael (5 April 2016). "News". Digital Arts. Retrieved 31 October 2016.
  12. ↑ Leal, Natalie; Zee, Bibi van der (20 August 2014). "Off the shelf: are people finally turning away from supermarkets?". The Guardian. Retrieved 31 October 2016.
  13. ↑ Ghosh, Shona. "Skype's billionaire cofounder funded a startup that delivers fresh local produce". Business Insider. Retrieved 2017-07-29.
  14. ↑ "Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico". Crowdfund Insider. 2017-04-26. Retrieved 2017-07-29.
  15. ↑ https://techcrunch.com/2018/06/14/farmdrop-picks-up-10m-series-b/
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