Export (cigarette)

Export

An old Canadian pack of Export A cigarettes
Product type	Cigarette
Owner	JTI Macdonald, a Canadian subsidiary of Japan Tobacco
Produced by	JTI Macdonald, a Canadian subsidiary of Japan Tobacco
Country	Canada
Introduced	1928 (1928)
Markets	See Markets
Previous owners	Macdonald Tobacco
Tagline	"Go Your Own Way", "Be different"

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Export is a Canadian brand of cigarettes and rolling tobacco, currently owned and manufactured by JTI Macdonald, a subsidiary of Japan Tobacco.^[1][2]

History

It was introduced in 1928 by Macdonald Tobacco as Macdonald's Gold Standard, the boxes were marked "Export" and they quickly became known under that name.^[3] The most recognized products are the Export 'A' product line. However, JTI also produces an unfiltered 'Export Plain' cigarette and Export rolling tobacco. The cigarettes and rolling tobacco are from premium Virginia leaf tobacco.^[4]

Beginning in the mid-1930’s, Macdonald’s cigarette brands were adorned by the portrait of a pretty Scottish woman dressed in traditional garb and wearing the Macdonald of Sleat tartan. The model for this trademark was Betty Annan Grant, who posed for the painting by famous Canadian artist Rex Woods. The "Scottish Lassie", as she is known, was featured on nearly all of Macdonald’s cigarette brands up until the 1970s, and remains on packages of Export "A" cigarettes to this very day.^[3]

During World War II, a special duty-free variant of the Macdonald Gold Standard was made for the Canadian troops to boost general morale during their battles. On the slide cover, "GIFT to Canadian troops on active service, not for re-sale. These cigarettes have not borne United Kingdom Customs Duty" is written.^[5]

Ad for Export cigarettes in Toronto, ca. 1958

Advertisement

Macdonald Tobacco and JTI Macdonald have made many advertising posters over the years to promote the Macdonald Gold Standard and Export cigarettes, both in French and English.^{[6][7][8][9][10][11][12][13][14][15][16]} Various accessories were also made, such as a Snapback, a cigarette lighter, stickers, playing cards, Cufflinks, rubber coin mats, beer mats and so on.^[10]

In the 1990s, when Export was the sponsor of various extreme sports, special advertisement billboards and posters were made to promote the Export A variant.^[17][18][19]

Some of the slogans used were "Go Your Own Way" (used when advertising various extreme sports in Canada in the 1990s) and "Be Different".^[6]

Sport sponsorship

Export A was the main sponsor of various extreme sports, such as the 1998 UCI Mountain Bike World Championships (called the "Export A Mountain Bike World Cup"), the Niagara Motocross event, the Extreme Motorboat event and the UCI Wildwater Kayak Race in Canada.^[17][18][19]

Markets

Export and Macdonald's are mainly sold in Canada, but also were or still are sold in the United Kingdom, The Netherlands and Hungary.^{[20][21][22][23][24][25][26]}

Products

• Export Plain (unfiltered)
• Export "A" Authentic Flavour (charcoal filter)
• Export "A" Full Flavour (green)
• Export "A" Medium (dark and med blue)
• Export "A" Rich (red)
• Export "A" Smooth (gold)
• Export "A" Extra Light (silver)
• Export "A" Extra Smooth (silver)
• Export "A" Ultra smooth (light blue)

See also

• Cigarette
• Tobacco smoking

References