Exo Inc

Exo is an American company that manufactures protein bars using cricket flour.[1][2] Their product was a protein nutrition bar created from insects that aimed to be a good source of nutrition.[3] Using Kickstarter, the company's founders raised $55,000, exceeding the initial target of $20,000.[4] As of March 2016, the company has raised a total of $5.6 million through the funding.[5][6]

History

The company was founded by Gabi Lewis and Greg Sewitz in 2013, during their graduate program at the Brown University campus.[7] They first ordered 2000 crickets and worked on some of the prototype recipes from them. They later shifted to New York and worked with Kyle Connaughton, an R&D expert at the Fat Duck Restaurant, to make a nutritious protein bar that was also appealing to the palate.[8] The bars were gluten-free and marketed as protein rich bars.[9][10][11]

Exo sells its bars from its website and other marketplaces.

References

  1. ↑ "This startup just got $4 million to get you to eat more bugs". Techcrunch. 7 March 2016. Retrieved 27 May 2016.
  2. ↑ "Mmmm, Crickets: How Exo Protein Bars Found Its Wings". Entrepreneur. 5 March 2016. Retrieved 27 May 2016.
  3. ↑ "Cricket Bars Are the Next Trendy Food—And You Might Start Seeing Them In Rap Videos". Observer.com. 7 March 2016. Retrieved 27 May 2016.
  4. ↑ "Exo: Protein Bars Made from Cricket Flour". Kickstarter. Retrieved 27 May 2016.
  5. ↑ "Exo, protein bar made from crickets, raises $4M". New York Business Journal. 7 March 2016. Retrieved 27 May 2016.
  6. ↑ "Legendary rapper Nas just invested in a company that makes protein bars out of crickets". Business Insider. 7 March 2016. Retrieved 27 May 2016.
  7. ↑ "Exo Raises Another $4 Million for Cricket Flour Protein Bars". SnapMunk. 21 March 2016. Retrieved 27 May 2016.
  8. ↑ "Cricket Protein Bar Company Exo Rakes in Another $4 Million in Funding". Eater. 7 March 2016. Retrieved 27 May 2016.
  9. ↑ "Three Lessons For Entrepreneurs On Getting People To Eat Insects (Or Try Anything New)". Forbes. 7 March 2016. Retrieved 27 May 2016.
  10. ↑ "Review: Exo, A Cricket-Based Protein Bar That Won't Destroy Your Productivity". Techcrunch. 4 August 2013. Retrieved 27 May 2016.
  11. ↑ "Become an Insectivore for $10". Time.com. 18 March 2016. Retrieved 27 May 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.