Examine.com

Examine.com
Type of site
 Wiki, database
Available in English
Created by Sol Orwell, Kurtis Frank, Kamal Patel
Industry Nutrition, Supplements
Website Examine.com
Alexa rank Negative increase 18,550 (March 2017)[1]
Launched 2011
Current status active

Examine.com is a Canadian company that runs an online encyclopedia covering health, nutrition, and supplementation. The website's goal is to collate scientific research on supplementation and nutrition using evidence-based practice methodology. The Examine.com team is led by Kamal Patel and includes scientists, editors, and peer reviewers from multiple academic and research institutions.[2] Though originally concerned with supplementation research,[3] the company's growth[4] has allowed it to expand into direct analysis of nutrition research.[5]

History

Examine.com was founded in 2011 by University of Toronto alumni Sol Orwell and Kurtis Frank, a dietetics graduate from the University of Guelph, to serve as an evidence-based compendium on supplementation and nutrition. In 2014, the company began reviewing nutrition research directly by publishing the Examine.com Research Digest (ERD). The digest, available via subscription, is meant for the "serious enthusiast or professional."[6] The same year, Men's Fitness named Sol Orwell a 2014 Game Changer because he "recognized the need for hype-free, science-sourced information that was relatable to the masses,"[7] and for his work on Examine.com.

In 2015, Forbes interviewed Orwell about his "seven-figure business,"[8] and Fast Company recognized Examine.com as one of the top 10 innovative companies in fitness[9]

As of September 2016, the website said that it had over 50,000 references.[10]

Philosophy

To ensure an unbiased viewpoint, Examine.com has no affiliation with any supplement company and reviews only research and supplement ingredients, not individual products.[11] Remaining neutral is core to the site's function and mission statement. During the initial research that led to Examine.com, co-founder Sol Orwell realized "outlandish claims with 'supporting' evidence, a.k.a rat studies and/or petri-dish studies, were muddling the waters" of nutrition and supplementation, which led to the site's philosophy of evidence-based analysis.[12] Examine.com sometimes publishes critiques of popular stories in the media and rebuttals to exaggerated marketing of nutrition and supplementation products.[13][14][15]

Co-founder Kurtis Frank believes "a database is a magnitude better than a blogroll or a news feed, which disregards past evidence." His long term goal for Examine.com is to create "the largest database of supplemental information that is both accurate and digestible."[16]

See also

References

  1. ↑ "Examine.com Site Info". Alexa Internet. Retrieved 2016-09-15.
  2. ↑ "About Examine.com". Examine.com. Retrieved 27 May 2015.
  3. ↑ "A new website for supplement answers". Men's Fitness. Retrieved 27 May 2015.
  4. ↑ "Co-Founder of Examine.com". SignalTower.co. Retrieved 29 May 2015.
  5. ↑ "Q&A: What Supplements Should I Take?". Men's Fitness. Retrieved 29 May 2015.
  6. ↑ "Q&A: What Supplements Should I Take?". Men's Fitness. Retrieved 29 May 2015.
  7. ↑ "Game Changers 2014: Sol Orwell". mensfitness.com. Retrieved 29 May 2015.
  8. ↑ "A Young Entrepreneur's Passion For Hacking His Diet Sparks A Seven-Figure Business". Forbes. Retrieved 20 September 2015.
  9. ↑ "The World's Top 10 Most Innovative Companies Of 2015 In Fitness". Fast Company. Retrieved 27 May 2015.
  10. ↑ "List of Supplements". Examine.com. Retrieved 15 Sep 2016.
  11. ↑ "Game Changers 2014: Sol Orwell". mensfitness.com. Retrieved 29 May 2015.
  12. ↑ "Interview With Sol Orwell From Examine.com". Nutritionstripped.com. Retrieved 29 May 2015.
  13. ↑ "Is low-carb really the best weight loss diet?". Examine.com. Retrieved 27 May 2015.
  14. ↑ "High-Protein Diets Linked to Cancer: Should You Be Concerned?". Examine.com. Retrieved 27 May 2015.
  15. ↑ "Do muscle building supplements cause testicular cancer? A deeper look at the latest study on MBS usage and testicular cancer". Examine.com. Retrieved 27 May 2015.
  16. ↑ "Interview - Kurtis Frank and Sol Orwell of Examine.com". International Society of Sports Nutrition. Retrieved 29 May 2015.
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