Ensighten

Ensighten is a global customer data tracking platform and tag management technology vendor headquartered in San Jose, California. The company sells a customer data platform which includes tracking individual web visitors through an enterprise tag management system[1][2] and marketing solutions that help marketers provide better customer experiences across consumer digital touchpoints.[3][4][5]

Products

The company’s customer data platform provides marketers with the technology to improve and personalize brand experiences for consumers. Ensighten’s offering spans six categories:

  • Tags – patented[6] tools for managing and auditing JavaScript tags on websites, mobile applications and all devices[7]
  • Privacy – patented[8] tools for assessing privacy risk, preventing unauthorized website trackers and complying with global privacy regulations[9][10]
  • Data – patented[11] tools for omni-channel data collection that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources of consumer data[12]
  • Profiles – tools for creating and managing profiles from consumer data
  • Mobile – patented[13] tools for tracking and optimizing mobile applications
  • Services – services for technology implementation, enablement, training, support and advanced services

History

Ensighten is a private company founded in 2009 by Josh Manion.[14][15][16][17][18] In 2012, Ensighten raised $15.5 million in Series A financing[19][20] from Volition Capital. In 2014, Ensighten raised $40 million in Series B funding[21][22][23] from Insight Venture Partners.

In March 2014, Ensighten acquired TagMan, the pioneer tag management and attribution company.[24] In October 2014, Ensighten acquired Anametrix, an advanced analytics platform for marketers.[25][26][27]

In 2014, Ensighten was named to the Inc. 5000 Inc. (magazine) as one of the Fastest-Growing Private U.S. Companies.[28]

In 2015, Ensighten made the OTA’s Online Trust Honor Roll for the 4th consecutive year in a row.[29]

In 2016, Ensighten made the OTA’s Online Trust Honor Roll for the 5th consecutive year in a row.[30]

In 2016, Ensighten joined the Customer Data Platform Institute.[31][32][33][34]

References

  1. ↑ "Customer Experience Matrix". customerexperiencematrix.blogspot.com.
  2. ↑ "Insight Into Ensighten's Future – And Whether Or Not It Will Ever Be A DMP". AdExchanger.
  3. ↑ "United Airlines Uses Identity To Soar Above Data Silos". AdExchanger.
  4. ↑ "Tag Management: What's Next and Why it Matters". Chiefmarketer.
  5. ↑ "6 Tools for Personalizing Marketing in the Digital Era". Inc.com.
  6. ↑ "Patent Database Search Results: Ensighten in US Patent Collection". patft.uspto.gov. Retrieved 2017-01-25.
  7. ↑ "With Ensighten Mobile, you can change your mobile apps functionality without going to the developer". thehubcomms.com.
  8. ↑ , Goodwin, Joshua C. & Joshua R. Manion, "United States Patent: 9003552 - Online privacy management"
  9. ↑ "OTA Announces Methodology for 2015 Online Trust Audit & Honor Roll". otalliance.org.
  10. ↑ "Protecting Their Turf". ama.org.
  11. ↑ "Patent Database Search Results: Ensighten in US Patent Collection". patft.uspto.gov. Retrieved 2017-01-25.
  12. ↑ "Coke Opens Data-Driven Happiness, Builds Out Marketing Decision Engine". AdExchanger. 2015-10-14. Retrieved 2017-01-25.
  13. ↑ , Manion, Joshua Ryan; Joshua C. Goodwin & Scott David Price, "United States Patent: 8997081 - Analytics for mobile applications"
  14. ↑ "3 Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S." Inc.com.
  15. ↑ "Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers". adotas.com.
  16. ↑ John Ellett (1 September 2014). "New Approaches To Customer Data Can Improve The Effectiveness Of Marketing". Forbes.
  17. ↑ "Brands: Why you need converting and non-converting data". bizreport.com.
  18. ↑ http://www.bizreport.com/2014/05/brands-is-viewability-hurting-your-campaign.html
  19. ↑ Darrell Etherington. "Ensighten Raises $15.5M Series A Round To Provide Enterprise Tag Management". TechCrunch. AOL.
  20. ↑ "Venture capital deals". Fortune.
  21. ↑ "Ensighten takes $40M to remove the clutter from marketers' toolboxes - VentureBeat - Business - by Jordan Novet". VentureBeat.
  22. ↑ Anthony Ha. "Tag Management Company Ensighten Raises $40M More". TechCrunch. AOL.
  23. ↑ "The Daily Startup: Insight VP Backs Tag-Management Co. Ensighten". WSJ.
  24. ↑ "Ensighten acquires Greycroft, iNovia backed TagMan - CVCA News". CVCA News.
  25. ↑ "Ensighten Acquires Anametrix On Heels Of TagMan Acquisition". mediapost.com.
  26. ↑ Natalie Gagliordi. "Ensighten acquires marketing analytics firm Anametrix". ZDNet.
  27. ↑ "Tag/data vendor Ensighten adds Anametrix analytics to its growing marketing cloud - VentureBeat - Deals - by Barry Levine". VentureBeat.
  28. ↑ "Read About the Companies in the Inc. 5000 - Inc.com". Inc.com.
  29. ↑ "Interactive Marketing, Security & Privacy Communities Embrace OTA Audit & Honor Roll". otalliance.org.
  30. ↑ "2016 Online Trus Audit & Honor Roll" (PDF). http://otalliance.org. OTA. External link in |website= (help)
  31. ↑ "The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data". The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Retrieved 2017-01-25.
  32. ↑ "Customer Data Platform Institute Helps Marketers Build the Single Customer View". CMSWire.com. Retrieved 2017-01-26.
  33. ↑ "Customer Data Platform Institute Launches To Unify Siloed Data". www.mediapost.com. Retrieved 2017-01-26.
  34. ↑ "New institute heralds rise of customer data platforms for marketers". Retrieved 2017-01-26.
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