English Biscuit Manufacturers

English Biscuit Manufacturers
Industry Biscuit
Founded 1966 (1966)[1]
Karachi, Pakistan
Headquarters Karachi, Pakistan
Area served
 Pakistan
Owner Khawar Masood Butt[2]
Website Official website

English Biscuit Manufacturers is a Pakistani major biscuits manufacturer based in Karachi, Pakistan.[3][4][5][6] According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of famous Peek Freans biscuits and are owner of Pied Piper trademark.[3]

Sooper, a brand of EBM accounts for almost half of the company revenues.[6] In 2013, Sooper crossed the Rs 10 billion mark.[1][7]

It was founded in 1966 as Peek Freans Pakistan Limited.[1]

Brands

  • Marie (1971)
  • Butter Puff (1976)
  • Peanut Pik (1984)
  • Zeera (1984)
  • Gluco (1987)
  • Rio (1996)
  • Sooper (1996)
  • Farm House Cookies (2011)
  • Nan Khatai (2015)
  • Chocolicious (2015)

References

  1. 1 2 3 "Our Story » EBM". www.ebm.com.pk.
  2. ↑ "Our Journey to Success » EBM". www.ebm.com.pk.
  3. 1 2 Worldfolio, The. "Always looking for the win-win situation".
  4. ↑ "Corporate corner".
  5. ↑ Webmaster (26 July 2017). "EBM sponsors 16th young leaders moot - PakObserver".
  6. 1 2 "Biscuit manufacturers: EBM's story and the journey that lies ahead - The Express Tribune". 27 July 2014.
  7. ↑ "Pakistani brands who found success against their global competitors - The Express Tribune". 16 June 2017.
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