El Rubius

El Rubius
El Rubius beatboxing in 2013
Personal information
Born Rubén Doblas Gundersen
(1990-02-13) 13 February 1990
Mijas, Spain
Nationality Spanish
Norwegian
Residence Madrid, Spain
Website www.elrubius.com
YouTube information
Channel
Years active 2006–present
Genre
Subscribers 31+ million
(16 March 2018)
Total views 6.3 billion
(16 March 2018)
Network Mixicom
Associated acts
  • mangelrogel
  • aLexBY11
  • CheetoSenior
100,000 subscribers 2012
1,000,000 subscribers 2013
10,000,000 subscribers 2015
Subscriber and view counts updated as of 12 July 2017.

Rubén Doblas Gundersen (Spanish: [ruˈβen ˈdoβlaz ˈɣundeɾsen];[1] born on 13 February 1990), better known by his pseudonym El Rubius or elrubiusOMG (/ˈrbiəs/), is a Spanish YouTube personality whose channel primarily consists of gameplays and vlogs. His channel currently has over 6.5 billion views[2][3] and 30 million subscribers,[4] making it the 12th most subscribed on YouTube, the second most subscribed channel in the Spanish language, and the most subscribed YouTube channel in Spain.

A tweet from Rubius's official Twitter account was the most retweeted tweet in the world for the year 2016. The tweet was retweeted more than 1.3 million times.[5]

Biography

Doblas was born in the Spanish town of Mijas in 1990 to a Spanish father and a Norwegian mother. During his childhood he moved many times to Bergen, Norway due to his parents' divorce.[6] He speaks fluent Norwegian, the Bergen dialect specifically,[6] English and Spanish. When he definitively settled in Spain he studied animation and 3D modelling.[7][8]

He posted his first video on YouTube in 2006 and has devoted himself exclusively to his YouTube channel since 2011.[9] In 2014, he made a cameo appearance in the Spanish film Torrente 5,[10] starred and directed by Santiago Segura.[11]

Career

YouTube channel

El Rubius has two channels: elrubius and ElRubiusOMG. His first channel "elrubius" was created on April 3, 2006. His second channel "elrubiusOMG" was created on December 19, 2011 because he could not become a YouTube partner on his first channel due to a strike.

Although his channels are focused on gameplays, El Rubius also posts vlogs, challenges, answers fan questions and does sketch comedies, among others.

In 2011, his channel started becoming popular in the Spanish-speaking countries. He gained many subscribers when he posted a gameplay of The Elder Scrolls V: Skyrim. He later published videos of him on the Chatroulette website, which gained him an even larger following.

He became the most subscribed Spanish channel in November 2012, after overtaking the YouTuber Willyrex. In February 2013, he reached 1 million subscribers and two years later, in February 2015, he became the first Spanish YouTuber whose channel reached 10 million subscribers. Therefore, in October 2015, he got the Diamond Play Button at the YouTube 10th Anniversary Party in Madrid.[12][13]

El Rubius has made appearances in the 2015 and 2016 editions of YouTube Rewind.[14][15]

On March 25, 2018 ElrubiusOMG broke Ninja and Drake's record for most concurrent viewers during a Fortnite stream and the record for most concurrent viewers on a YouTube Gaming livestream with 1.1 million people tuning in. The tournament consisted of 99 other Spanish-speaking streamers who all broadcast the game to their own audiences, all together the Battle Royale tournament had over 42M live views.[16]

On May 25, 2018 El Rubius said he needs to take a break during months from YouTube because of anxiety and stress.[17][18] He returned four months later, on 30 September 2018.[19][20]

Publications

In 2014, El Rubius published El libro Troll, an interactive book full of challenges.[21] The book reached number one in sales in Spain for eight weeks and was a bestseller at the Madrid Book Fair 2014.[22] According to the Superintendencia de Industria y Comercio, it isn't suitable for kids and teens,[23] and it was described by the parents as a sexual book.[24]

Spanish publishing group Planeta published his first comic entitled El Rubius: Virtual Hero on September 15, 2015.[25] Its second part, whose title is Virtual Hero II: La torre imposible, was published in June 2016.[26] The third and last part of the saga was published on April 4, 2017, and it was entitled Virtual Hero III: La máscara del troll.[27]

On 3 October 2018 he uploaded a documentary about his life on his YouTube channel.[28] It will be released on Movistar+ in October 11th.[29] On 12 October 2018, Virtual Hero, the first anime series released in Spain, will be premiered on Movistar+.[30] [31] It is directed by Alexis Barroso, illustrated by Lolita Aldea and written by Juan Torres, based upon the comic by El Rubius.[32]

Awards

On April 21, 2016, El Rubius received the "YouTuber of the Year" award at the 1st Play Awards ceremony celebrated in Palma de Mallorca, Balearic Islands, Spain.[33]

References

  1. In isolation, Doblas and Gundersen are pronounced [ˈdoβlas] and [ˈɡundeɾsen], respectively.
  2. "YouTube Top 100 Most Subscribed Channels List". VidStatsX.
  3. "YouTube Stats Summary". Social Blade.
  4. "elrubiusOMG Stats, info and subscriber count in realtime". SubscriberCount.
  5. "Un tuit de El Rubius, el más retuiteado del mundo este 2016". El Periodico de Catalunya (in Spanish). 7 December 2016. Retrieved 22 November 2017.
  6. 1 2 "Norwegian Ruben being overrun by admirers". NRK Urix (in Norwegian). 8 March 2015. Retrieved 2 May 2016.
  7. Collera, Virginia (28 June 2015). "The youtubers' revolution". El País (in Spanish). Retrieved 24 June 2015.
  8. Millet, Eva (21 June 2014). "El Rubius, the joker youtuber". La Vanguardia (in Spanish). Retrieved 21 June 2014.
  9. Siccardi, Xiana (28 January 2018). "ElRubius cumple seis años de reinado en YouTube como espejo de una generación". La Vanguardia (in Spanish). Retrieved 9 July 2018.
  10. Simón, Pedro (8 February 2018). Canet, Thomas, ed. "Elrubius: "Vivo a base de pedir comida por internet"". El Mundo (in Spanish). Unidad Editorial. Retrieved 9 July 2018.
  11. EFE (8 August 2014). "Santiago Segura lanza el nuevo tráiler de "Torrente 5" en su canal de YouTube". El Diario (in Spanish). Madrid. Retrieved 9 July 2018.
  12. "El Rubius, the first Spanish YouTube channel which reaches 10 million subscribers". El Economista (in Spanish). 4 February 2015. Retrieved 4 February 2015.
  13. Peinado, Mari Luz; González, Lucía (23 October 2015). "El Rubius and Vegetta777, the first Spanish 'diamonds' in YouTube". El País (in Spanish). Retrieved 23 October 2015.
  14. YouTube Spotlight (9 December 2015). "elrubiusOMG in Youtube Rewind 2015". YouTube. Retrieved 9 December 2015.
  15. YouTube Spotlight (7 December 2016). "elrubiusOMG in Youtube Rewind 2016". YouTube. Retrieved 7 December 2016.
  16. Alexander, Julia (March 26, 2018). Grant, Christopher, ed. "Fortnite livestream with 100 YouTubers draws in more than 1M viewers". Polygon. Vox Media, Inc. Retrieved April 2, 2018.
  17. Sánchez Hidalgo, Emilio (25 May 2018). "ElRubius deja YouTube "unos meses" por problemas de ansiedad". El País (in Spanish). Verne. Retrieved 25 May 2018.
  18. Santos, Elena (25 May 2018). "El Rubius deja YouTube durante un tiempo por ansiedad y estrés". Huffington Post (in Spanish). España Prisa Noticias S.L.U. Retrieved 25 May 2018.
  19. "'ElRubius' vuelve a YouTube por todo lo alto". La Vanguardia (in Spanish). 1 October 2018. Retrieved 2 October 2018.
  20. Estirado, Laura (1 October 2018). "El Rubius ha vuelto tras la 'baja' por estrés". El Periódico. Grupo Zeta. Retrieved 2 October 2018.
  21. Muñoz, F. (13 August 2014). "La estrella española de Youtube que se convirtió en el escritor que más vende". ABC (in Spanish). Retrieved 2 October 2018.
  22. Alós, Ernest (22 July 2014). "There's a Troll at the bookshops". El Periódico de Catalunya (in Spanish). Barcelona. Retrieved 22 July 2014.
  23. EFE (11 November 2015). "'El libro troll' de El Rubius no es apto para niños, según una autoridad colombiana". 20 Minutos (in Spanish). Retrieved 2 October 2018.
  24. Lizarazo, Tatiana (28 October 2015). "'El libro Troll' tiene en alerta a padres por retos de tipo sexual". El Tiempo. Retrieved 2 October 2018.
  25. Delgado Manzano, Jesús (16 September 2015). "El Rubius: Virtual Hero, el cómic de El Rubius". Hobby Consolas (in Spanish). Retrieved 2 October 2018.
  26. Delgado Manzano, Jesús (10 June 2016). "Virtual Hero 2: El Rubius - La Torre Imposible - Review del segundo cómic de El Rubius". Hobby Consolas (in Spanish). Retrieved 2 October 2018.
  27. Mollejo, Verónica (24 October 2017). "Virtual Hero, la serie de anime creada por El Rubius". OK Diario (in Spanish). Dos Mil Palabras S.L. Retrieved 2 October 2018.
  28. "El Rubius preestrena hoy su documental en su canal de Youtube". Europa Press (in Spanish). 3 October 2018. Retrieved 3 October 2018.
  29. Millán, Víctor (3 October 2018). "'De Rubén a Rubius', el documental que cuenta el ascenso del youtuber". AS (in Spanish). Retrieved 3 October 2018.
  30. EFE (24 September 2018). "El Rubius se pasa al anime con 'Virtual Hero' el 12 de octubre en Movistar+". Heraldo de Aragón (in Spanish). Henneo. Retrieved 2 October 2018.
  31. Gimferrer, Pere Solà (20 October 2017). "El Rubius prepara con Movistar el primer anime de la historia de España". La Vanguardia (in Spanish). Barcelona. Retrieved 2 October 2018.
  32. Crespo, Irene (10 April 2018). "Primeras imágenes de 'Virtual Hero', el anime de El Rubius". Cinemania (in Spanish). El Mundo. Retrieved 2 October 2018.
  33. "El Rubius receives the Play Award for "Youtuber of the Year" in Palma". El Mundo (in Spanish). Palma. 20 April 2016. Retrieved 20 April 2016.
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