Ella Woodward

Eleanor Laura Davan Mills (née Woodward; born 31 May 1991) is a British food writer and entrepreneur under the brand Deliciously Ella. She was an advocate of clean eating but turned against it after a media backlash that questioned its health benefits and says she never used the term herself. Her clean eating series of books was called by The Guardian "arguably the most successful fad diet cookbook series in recent years".[1]

Early life and family

Woodward was born on 31 May 1991 in Rugby, Warwickshire, England,[2] the daughter of the politician Shaun Woodward and his wife Camilla, daughter of politician Tim Sainsbury and granddaughter of Lord Sainsbury, of the Sainsbury's supermarket owning family.[2]

After attending Rugby School, she graduated with a degree in history of art from the University of St Andrews in 2013.[3]

In April 2016 she married Tessa Jowell's son, Matthew Mills, who is also her business partner.[4][5]

Career

Woodward writes about food in a blog she founded in 2012 named Deliciously Ella which was also the title of her first book, published in 2015.[6] Her second book, Deliciously Ella Every Day was released in January 2016.[7] A third book, Deliciously Ella With Friends was released in January 2017.[8] She was an advocate of clean eating but turned against it after a media backlash that questioned its health benefits.[9] Her clean eating series of books was called by The Guardian "arguably the most successful fad diet cookbook series in recent years".[1]

In 2015, Ella and her business partner, Matthew Mills, opened The MaE Deli, Seymour Place, Marylebone.[10] In 2016 they opened their second site, The MaE Deli, Weighhouse Street, Mayfair. In early 2017, a third site was launched named The Kitchen Counter, in Herne Hill, as an extension to their development kitchen.[11] In March 2018, after less than a year, the Herne Hill site was closed down, as was the Marylebone deli, due to debts accruing of £720,000.[12][13]

Books

  • Deliciously Ella: Awesome ingredients, incredible food that you and your body will love' Hodder and Stoughton, London, 2015. ISBN 9781444795004
  • Deliciously Ella Every Day. Hodder and Stoughton, London, 2016. ISBN 9781473619487
  • Deliciously Ella: Smoothies & Juices: Bite-size Collection. Sept 2016 ISBN 1473647282
  • Deliciously Ella With Friends. Hodder and Stoughton, London, 2017. ISBN 9781473619517
  • Deliciously Ella: The Plant-Based Cookbook Aug 2018 ISBN 9781473639218

References

  1. 1 2 "Bad fad – Ruby Tandoh on how clean eating turned toxic | Life and style". The Guardian. 2016-12-13. Retrieved 2017-07-27.
  2. 1 2 Burke's Peerage, Baronetage and Knightage, 2003, volume 3, p. 3458, ISBN 9780971196629
  3. ↑ Mills, Simon (8 April 2015). "Ella Woodward, author of Deliciously Ella, wants us to feel good about healthy food, without being 'smug'". London Evening Standard. Retrieved 31 August 2016.
  4. ↑ Lexi Finnigan (2016-04-26). "Deliciously Ella ties the knot on the tropical island of Mustique". The Daily Telegraph. Retrieved 2016-07-08.
  5. ↑ "Entrepreneur of the Year Awards". ey.com. Ernst and Young. Retrieved 27 July 2017.
  6. ↑ Olivia Parker (2015-01-24). "Deliciously Ella: I want to get people excited about veg". The Daily Telegraph. Retrieved 2016-03-10.
  7. ↑ Elizabeth Grice (2016-01-23). "Deliciously Ella: 'There's a pressure to be sparkly and shiny all the time'". The Daily Telegraph. Retrieved 2016-03-10.
  8. ↑ "Deliciously Ella With Friends". www.hodder.co.uk. Hodder and Stoughton. Retrieved 27 July 2017.
  9. ↑ Lizzie Edmonds (2017-01-10). "Clean eating and why Deliciously Ella and the Hemsley sisters are turning their backs on it". London Evening Standard. Retrieved 2017-07-27.
  10. ↑ Ben Norum (2015-11-02). "Deliciously Ella to launch The Mae Deli in Marylebone". London Evening Standard. Retrieved 2017-07-27.
  11. ↑ "Deliciously Ella to open The Kitchen Counter in Herne Hill - Hospitality & Catering News". Hospitalityandcateringnews.com. 2017-04-05. Retrieved 2017-07-27.
  12. ↑ JOnathan Prynn (2018-03-09). "Vegan blogger Deliciously Ella shuts down Herne Hill café | London Evening Standard". Standard.co.uk. Retrieved 2018-08-14.
  13. ↑ Jerome Starkey (2018-03-12). "Food blogger Deliciously Ella swallows losses of £720,000 | News". The Times. Retrieved 2018-08-14.
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