Edelweiss (magazine)

Edelweiss was a Swiss monthly women's magazine published in Zurich, Switzerland. The magazine was part of Ringier. It was among the best-selling women's magazines of Switzerland.[1] It was in circulation between 1998 and 2015.

History and profile

Edelweiss was launched by the media company Ringier Romandy in 1998.[2] The magazine was published on a monthly basis.[2] It was headquartered in Zurich and was printed in German.[3] Later its headquarters was moved to Lausanne.[4]

Laurence Desbordes was appointed editor in chief in 2005.[2] In 2008 a sister magazine of Edelweiss, Edelweiss Men, was started.[5] In 2013 Edelweiss sold 19,048 copies.[4]

In 2015 Edelweiss merged into Bolero, its sister magazine.[3]

References

  1. ↑ Gianni Haver; Robert Middleton (15 April 2015). Swissness in a Nutshell. Schwabe AG. p. 23. ISBN 978-3-905252-64-4. Retrieved 14 April 2017.
  2. 1 2 3 "Das Magazin EDELWEISS in neuem Gewand". Ringier (in German). 28 April 2011. Retrieved 14 April 2017.
  3. 1 2 "Bei Ringier fusioniert Westschweizer Frauenzeitschrift «Edelweiss» mit «Bolero»". Neue Zurcher Zeitung (in German). Lausanne. 2 March 2015. Retrieved 14 April 2017.
  4. 1 2 "Edelweiss rate card 2014" (PDF). G+J Media. Retrieved 14 April 2017.
  5. ↑ "Edelweiss Men a new magazine for the western Swiss man". Publicitas. 9 May 2008. Retrieved 14 April 2017.


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