East Coast Style Bagel

The East Coast Style Bagel, (sometimes beigel; Yiddish בײגל beygl), is a distinctive variety of hand stretched honey-boiled baked bagel.

Created in 2014 in Halifax, Nova Scotia, Canada, the East Coast-style bagel has qualities that compare to the New York-style bagel and Montreal-style bagel, while also uniquely incorporating sourdough. This sourdough mixture features a unique set of ingredients only found in Halifax, in the form of locally sourced wild yeasts[1][2][3][4] The East Coast-style bagel is not as chewy and fluffy, nor as salty as the New York-style bagel, and is less dense, doughy and sweet than a Montreal-style bagel.[5][6][7] The August-September issue of the Bakers Journal Magazine, which was published on August 16th, 2017, prominently featured The Bagel in an article which discussed the history and current state of affairs of bagel making. It acknowledges the East Coast Style as a pioneering hybrid of Montreal and New York styles, with an added "...dash of San Francisco influence"[8][9]

"Bagel shuffle"

A sign spinning "Bagel shuffle"[10][11] is one of the most notable and popular marketing campaign aspects used by East Coast Bakery in order to promote the city of Halifax's East Coast Bagel appellation[12][13][14][15] and received national air time the entire month of June 2017, as part of CBC's Canada's 150 documentary.[16][17]

"Bagel Bagel Bagel"

A slogan branded by East Coast Bakery for promoting the East Coast Style Bagel[18]

References

  1. ↑ "THE COAST | Halifax News, Events, Restaurants, Coast Mart | CoastMart, Concerts, Free Classifieds | Nova Scotia". The Coast Halifax. Retrieved 2017-09-13.
  2. ↑ "Baker puts East Coast twist on Montreal bagels". Local Xpress. Retrieved 2017-09-13.
  3. ↑ Bagogloo Team RE/MAX nova (2016-11-14), East Coast Bakery - My Halifax - Weekly Vlog - Things to do in Halifax, retrieved 2017-09-14
  4. ↑ "East Coast Bakery | Watch News Videos Online". Global News. Retrieved 2017-09-14.
  5. ↑ ICI.Radio-Canada.ca, Zone Économie -. "Journée nationale du bagel : un boulanger d'Halifax espère percer dans les Maritimes". Radio-Canada.ca (in French). Retrieved 2017-09-14.
  6. ↑ "Business Over Beers with East Coast Bakery's Gerry Lonergan | Fusion Halifax". fusionhalifax.ca. Retrieved 2017-09-14.
  7. ↑ "Best New Business". The Coast Halifax. Retrieved 2017-09-14.
  8. ↑ "The bagel". Bakers Journal. Retrieved 2017-09-13.
  9. ↑ My Halifax (2017-09-11), We got Published in a NATIONAL magazine - by - ALWAYS SAY YES!, retrieved 2017-09-14
  10. ↑ "Waiting for Trudeau". The Signal. Retrieved 2017-09-14.
  11. ↑ EastCoastBakery (2017-04-05), CBC Nova Scotia News March 21, 2017 East Coast Bakery - Bagel guy, retrieved 2017-09-14
  12. ↑ "Legislative Proceeding October 19th, 2016" (PDF).
  13. ↑ Joachim Stroink, MLA Halifax Chebucto (2016-10-25), Members Statement - Oct 19, 2016 - East Coast Bakery, retrieved 2017-09-13
  14. ↑ "Cyril Makes Bagels (Part 1)". Atlantic. Retrieved 2017-09-13.
  15. ↑ "Cyril Makes Bagels (Part 2)". Atlantic. Retrieved 2017-09-13.
  16. ↑ "CBC Nova Scotia". www.facebook.com. Retrieved 2017-09-14.
  17. ↑ "'In Canada you will get support from other people who have followed their dreams as well.' | CBC Canada 2017". CBC. Retrieved 2018-04-22.
  18. ↑ "Canadian Trademarks Details 1834762 - Canadian Trademarks Database - Intellectual property and copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada". www.ic.gc.ca. Retrieved 2018-04-22.
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