E-Z Wider

E-Z Wider is a brand of rolling papers introduced in 1972 by Bob Stiller and Burton Rubin, the name is derived from the 1969 film Easy Rider. The rolling papers were initially designed to be used for smoking marijuana.[1][2]

History

Bob Stiller, who later founded Keurig Green Mountain in 1981, conceived of the idea of larger rolling papers designed for smoking marijuana with Burton Rubin, Stiller's father's partner's daughter's husband.[3] The two had noticed smokers were using two papers at the time, E-Z Wider provided larger papers.[2][4]

Initial production began in Spain and uses Arabic gum which contains no artificial ingredients.[5] After 6 years of operation E-Z Wider had annual turnover of $7 million.[1]

See also

References

  1. 1 2 Martin Booth (16 June 2015). Cannabis: A History. St. Martin's Press. pp. 301–. ISBN 978-1-250-08219-0.
  2. 1 2 Larry "Ratso" Sloman (15 November 1998). Reefer Madness: A History of Marijuana. St. Martin's Press. pp. 333–. ISBN 978-1-4668-1941-2.
  3. ↑ Murray Carpenter (27 January 2015). Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us. Penguin Publishing Group. pp. 246–. ISBN 978-0-14-218180-5.
  4. ↑ Michael Gross. "Bob Stiller: EZ Wider Maker, Green Mountain Coffee Roaster, Spiritual Seeker". mgross.com. Retrieved 2018-01-03.
  5. ↑ "Discount Smoking Wraps & More". Rolling Paper Warehouse. Retrieved 2018-01-03.
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