DuJour Media

DuJour
Categories Lifestyle
Frequency Quarterly
Total circulation 100,000
Founder Jason Binn
First issue September 2012
Company DuJour Media
Country United States
Based in New York City
Language English
Website www.dujour.com

DuJour is a print and digital luxury lifestyle publishing brand .Its chief publication is DuJour Magazine, a controlled circulation quarterly print magazine for which subscribers must fulfill wealth requirements:[1] There is also a less exclusive monthly online version, and an unrestricted weekly e-mail newsletter and public website..[2] [3] The print publication is distributed to more than 235,000,[2] and is audited by BPA Worldwide;[4] The age group of its readers spans the twenties through seventies, with an average age of 41.[3][1] [5]

The media company began with an audience reach in New York, Miami, Los Angeles, Chicago, Dallas and San Francisco, with seasonal editions for places for the Hamptons, Aspen and Sun Valley. It sets aside half the editorial content for local and regional news and events.[2] .[6] .[7]

History

Jason Binn, founder of Niche Media, launched DuJour in August 2012.[8][1][9] [10] It has a content/database partnership with the affluent-targeted Gilt Groupe;[1] aand with the Gilt Taste/Men/Women/Children/Jet-Setter.[11]

Its total reach is near 4 million,[8] and the quarterly rhythm is said to be worth just over $2 million.[3]

Awards a

  • DuJour.com was awarded a Webby for Best Home/Welcome Page .[12]
  • DuJour was selected as the Best Newcomer in the AdWeek Hot List Readers’ Choice Poll of 2013,[13] and as Hottest Lifestyle Magazine in 2014.[13]
  • In 2014, DuJour was among the Reader’s Choice Award Top 10 Covers by the American Society of Magazine Editors.[14]

References

  1. 1 2 3 4 Wilson, Eric (8 Aug 2012). "Us Weekly, for a Lot Fewer of Us". New York Times. Front Row.
  2. 1 2 3 Chozick, Amy (27 February 2012). "New Magazine Aims for 'Luxury Customers'". Media Decoder Blog. New York Times.
  3. 1 2 3 Steigrad, Alexandra (10 April 2017). "DuJour Aims to Leverage Its Reach, From Social to Print". Penske Media Corporation. Womens Wear Daily.
  4. ↑ Editor, BPA (10 August 2015). "Digital editions being reported by nearly 44% of BPA b-to-b and consumer members". BPA Worldwide.
  5. ↑ Sonreir, Joel (27 July 2017). "Jason Binn's Lifework In Media, Stemming from His Jewish Roots, Drives his Philanthropy and Ideology". Times of Israel.
  6. ↑ Husni, Samir (11 December 2012). "Going Glocally: Jason Binn's DuJour magazine… The Intricate Ins and Outs of a Truly Upscale Magazine. The Mr. Magazine™ Interview". Mr. Magazine. Mr. Magazine.
  7. ↑ DuJour (27 February 2012). "Niche Media Founder Jason Binn Launches DU JOUR Magazine". PR Newswire Association LLC. PRNewsWire.
  8. 1 2 Bazilian, Emma. "Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy" (27 Feb 2012). AdWeek.
  9. ↑ Kelly, Keith (29 Feb 2012). "On tap: Jason Binn's media venture Du Jour". New York Post.
  10. ↑ Grant, Drew. "The Division of DuJour's Labor" (21 Sep 2012). The Observer.
  11. ↑ Editor (12 March 2012). "Jason Binn's 'Du Jour' Is Far From A Niche Media Redux". Access Intelligence. Min.
  12. ↑ "2013 /Web /Best Home/Welcome Page". The Webby Awards.
  13. 1 2 Bazilian, Emma; Moses, Lucia (2 Dec 2013). "Check Out All of the Winners in the Print Category From This Year's Hot List Including the editor and publisher of the year". Adweek.
  14. ↑ magazine.org. "Readers' Choice Award Top 10 Covers". Magazines. The Association of Magazine Media.
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