Droga5

Industry Advertising, Marketing
Founded 2006
Headquarters Manhattan, New York, United States
Number of locations
 New York, New York; London, England
Area served
 World Wide
Website droga5.com

Droga5 is a New York City-based global advertising agency with an additional office in London.[1] The agency works across all platforms including, broadcast, print, digital and social, experiential and out-of-home. Some of Droga5’s most recognizable work includes campaigns for The New York Times, Marc Ecko, Newcastle Brown Ale, Android and Under Armour.

Droga5 has been named Agency of the Year 13 times and has been one of Advertising Age’s Agency A-list honorees for seven years running (2010–2017).[2][3] It was ranked among Fast Company’s top ten advertising and marketing companies in 2017 [4] and in 2016 Adweek named Droga5 U.S. Agency of the Year.[5] Droga5 was one of Fast Company’s Most Innovative Companies in 2013[6] and, according to Crain’s New York Business, one of the 50 fastest growing companies in New York City.[7] Droga5 won the Cannes Lions International Festival of Creativity’s Independent Agency of the Year award in 2015, 2016 and 2017.[8][9]

History and leadership

Creative Chairman, David Droga, founded Droga5 in New York City in 2006. In a 2011 Forbes article by contributor Avi Dan, Droga said that he named his agency after the tag his mother used to sew into his clothes. (He is the fifth of six children and his mother stitched labels in her children’s clothing based on birth order.)[10]

In 2008, Droga5 opened a second office in David Droga’s homeland of Australia. The Sydney office was closed in September 2015[11] when Droga5 turned its focus to the European market and its London office, which opened in 2013[12] and whose partners include Chief Executive Officer Bill Scott,[13] Chief Creative Officer David Kolbusz,[14] and Chief Strategy Officer Dylan Williams.[15]

In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times, "Executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources."[16] Droga5’s New York office relocated to Wall Street in 2014.[17][18]

Current leadership team includes: Global Chief Executive Officer Sarah Thompson,[19] Chief Operating Officer Susie Nam,[20] Global Chief Strategy Officer Jonny Bauer,[21] Global Chief Financial Officer Amir Feder,[22] Chief Marketing Officer Chris Wollen,[23] Chief Creative Officer Ted Royer,[24] Creative Partner Duncan Marshall,[25] Global General Counsel Scott Waldbaum[26] Chief Creation Officer Sally-Ann Dale,[27] and Global Chief Human Resources Officer Erika Kipreos.[28]

Company culture

Droga described his views on advertising in an interview for CNN’s ICON. He said, “Advertising doesn’t have to be pollution. Advertising can be amazing. Advertising can contribute to culture. Advertising can lead culture. Advertising can solve social issues...I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission...There is good business doing good.”[29]

References

  1. ↑ "Droga5 announces European expansion with new London office to focus on global brands". Campaign Brief.
  2. ↑ Stein, Lindsay. "2017 Agency A-List No. 4". AdAge. AdAge.
  3. ↑ "Ad Age's 2016 Agency A-List". AdvertisingAge.
  4. ↑ Beer, Jeff. "Fast Company's 10 Most Innovative Companies In Advertising/Marketing 2017". Fast Company. Fast Company.
  5. ↑ Richards, Katie (December 4, 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". Adweek.
  6. ↑ "Most Innovative Companies 2013". Fast Company.
  7. ↑ "2013 Fast 50". Crain's New York Business.
  8. ↑ "Droga5 New York wins Independent Agency of the Year for second year in a row at Cannes Lions". Campaign Brief.
  9. ↑ Diaz and Lindsay Stein, Ann-Christine. "BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". adage.com. AdAge.
  10. ↑ Dan, Avi (December 13, 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
  11. ↑ Perrett, Michelle (September 9, 2015). "Droga5 closes Sydney office". Campaign.
  12. ↑ Beltrone, Gabriel (April 25, 2013). "London is the Next Market For Droga5". Adweek.
  13. ↑ Swift, James (July 30, 2015). "Droga5 hires Grey's UK group MD for London chief exec job". Campaign.
  14. ↑ "Droga5 names team ahead of London launch". Campaign. April 25, 2013.
  15. ↑ "Droga5".
  16. ↑ Vega, Tanzina (July 11, 2013). "William Morris to Invest in Droga5, an Ad Agency". The New York Times.
  17. ↑ "Governor Cuomo, Mayor Bloomberg Announce Droga5 to Re-Locate to Lower Manhattan and Create 154 New Jobs". New York State Government.
  18. ↑ Tejada, John (January 13, 2015). "Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street". Adweek.
  19. ↑ "Sarah Thompson". Droga5.
  20. ↑ "Droga5 NY Promotes Susie Nam and Dan Gonda to Leadership Roles". Little Black Book.
  21. ↑ "Jonny Bauer". Droga5.
  22. ↑ "Amir Feder". Droga5.
  23. ↑ Coffee, Patrick (August 20, 2015). "Droga5 Names First Chief Marketing Officer". Adweek.
  24. ↑ "Ted Royer". Droga5.
  25. ↑ "Duncan Marshall". Droga5.
  26. ↑ "Scott Waldbaum". Droga5.
  27. ↑ "Sally-Ann Dale". Droga5.
  28. ↑ "Erika Kipreos".
  29. ↑ Allsop, Laura. "Ad guru David Droga on the positive powers of advertising". CNN.
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