Dreffa

Montres Dreffa SA
Wholly owned subsidiary
Industry Watchmaking
Founded 1874
Headquarters Geneva, Switzerland
Key people
 Armand Dreyfus(founder)
Jacques Maguin (CEO)
Mark Haus (President)
Yehuda Fulda (Chairman)
Products Wristwatches
Parent TGX Holdings
Website Dreffa.com

Dreffa makes Swiss watches. The name is a trademark owned by TGX Holdings.[1]

History

In 1874 Armand Dreyffus established Dreffa in Genève, Switzerland as Montres Dreffa, SA. Montres meaning watches in French and Dreffa which was derived from his name DREyFFus A.[2] In 1924, Dreyffus sought to expand the market outside of Switzerland and the name was changed to Dreffa Watch Co, SA.

In 1946 Montres Dreffa, SA registered the name Dreffa Watch [3] in the USA and started selling its luxury watches in the USA under the Dreffa name. The logo was changed to include the word Genève. However, In 1975 during the quartz crisis Montres Dreffa, SA suffered along with hundreds of other Swiss watch companies and reduced production of its fine watches as the market for mechanical watches declined in favor of quartz movements. The factory was based at 30 Rue du Stand, Genève

In 1985 Jacques Maguin acquired the Dreffa brand and updated the logo to include a D with clock-hands inside at 10:10.

Collections

Watches included the triple-date moonphase chronograph, diamond- and jewel-embedded feminine watches, Dreffa Swiss 200 meter professional diver's ATM Watch, Dreffa Genève Swiss gold-plated classic men's watch, Dreffa 17-jewel 10-karat gold-plated bezel ladies' wristwatch, VTG 1950's Dreffa Genève YGF.


A Dreffa watch from the 60's-70's

Present Day

In 2014 TGX Holdings acquired the Dreffa brand trademark. Yehuda Fulda, Chairman of the Board of TGX Holdings, brought in Mark Haus to oversee operations. Besides manufacturing in Genève watches will be manufactured in Glashütte as well.

References

  1. ↑ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2016-11-13.
  2. ↑ "The smaller watch brands: Dreffa · Watch Blog". Vintage Watches by SomeTimeAgo. 2016-01-20. Retrieved 2016-11-13.
  3. ↑ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2016-11-16.
  • Kathleen H. Pritchard, 'Swiss Timepiece Makers, 1775-1975' (1997) ISBN 0-914659-79-0

(Resourced from NAWCC Message Board)

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