Doina Ciobanu

Doina Ciobanu
Born April 20, 1994
Chișinău
Nationality Moldovan
Modeling information
Height 5 ft 9 in (175 cm)
Hair color Naturally Brown
Eye color Brown
Agency Next Management

Doina Ciobanu (Дойна Чобану, born 20 April 1994, Chișinău, Moldova) is a London-based fashion blogger turned model.[1] Described as having one of the strongest personal brands in the United Kingdom’s fashion industry,[2] as well as being one of the “biggest influences” upon it,[3] Ciobanu has modeled and collaborated with a list of luxury fashion brands that includes Agent Provocateur, Burberry, and Versace.[2]

Professional career

Ciobanu launched her fashion blog The Golden Diamonds in 2010 while living in Moldova.[4] While residing in Moldova, Ciobanu turned down a university placement at the Sorbonne in Paris to pursue a full-time career in fashion.[3]

Moving to London in 2014, she scouted and signed with Kate Moss’ former manager as a digital influencer in the same year,[5][6][7] shortly before being signed globally by Next Model Management as both an influencer and fashion model,[4] the first Moldovan to do so and the first digital influencer to be signed by Next's London division.[8][9] In London she worked beyond her platform on The Golden Diamonds, acting as a correspondent and writer for publications such as Byrdie, Elle and The Guardian,[10][11] and public speaking at events such as WGSN Futures Awards, the Festival of Marketing, Startup Grind,[12] and Web Summit.[13][14] Her mix of online presence and that of a social event presence in London, soon saw her labeled as a part of "the super blogger legion"[15] and a "mega-blogger".[4]

Her mix of offline and online work saw her recognized by Forbes as both one of the top 19 Young Entrepreneurs and amongst the top 30 Under 30 entrepreneurs of Romania,[16][17] twice as one of Romania’s most influential fashion icons,[18][19] and twice for 'Best Personal Style' by Elle.[20][21]

First modeling in Moldova, Ciobanu's management teams transitioned her work to include modeling on a larger scale as of 2015. She subsequently fronted campaigns for luxury brands including Agent Provocateur, Bulgari, Bobbi Brown, Burberry, De Grisogono, Dior, Fendi, L’Oréal, La Perla along with Kendall Jenner as the faces of the lingerie house’s Freedom range,[22] Jimmy Choo, Paul Smith,[23] Tom Ford[24], and Versace,[3][4][25] and has featured in works by both photographers Ellen von Unwerth[26][27] and Rankin.[28]

Her style and, separately, her modeling work have seen her featured in print in titles such as Elle, Glamour, Harper’s Bazaar, Marie Claire, Tatler, The Telegraph, and international editions of Vogue. Ciobanu has also attracted the attention of men’s press, ranking amongst the AskMen’s Top 99 women of 2016,[29] being labelled amongst "the most beautiful" bloggers by GQ Mexico,[30] and becoming a regular in the British edition GQ, oft-featured as their ‘Hottest Women of the Week’ and at their social events.[31][32][33][34][35]

Personal life

Ciobanu was born in Chișinău, living there till she was 19 before moving to Bucharest and subsequently to London.[4][11]

Having turned down a position at the University of Paris, Ciobanu corresponded to complete a long-distance bachelor's degree in Political Science and History from the Free International University of Moldova instead.[4][36][23]

Based in London, she maintains an interest in politics in Moldova and has stated that she would return there to be active in it.[37] Ciobanu speaks English, Romanian and Russian, and is currently learning French and Spanish.[4][11]

References

  1. "Doina Ciobanu; Gala amfAR 2016 en Milan Fashion Week". Vogue. Retrieved 25 September 2016.
  2. 1 2 "Doina Ciobanu: CoolBrands". SuperBrands. Retrieved 26 September 2015.
  3. 1 2 3 "Fashion blogger reveals how she swapped life in Eastern Europe to become one of the UK's biggest influences". Daily Mail. Retrieved 25 September 2016.
  4. 1 2 3 4 5 6 7 Smith, Kristie. "Doina Ciobanu: From Dior to Politics". The Arcadia Online. Arcadia Magazine. Retrieved 13 September 2016.
  5. "Doina Ciobanu, femeie de succes la doar 20 de ani. De ce a hotarat sa se mute la Bucuresti". Acasa TV. Retrieved 28 September 2016.
  6. "Moldoveanca sexy care apare in Vogue, dar nu e model. La 21 de ani a semnat un contract cu fostul agent al lui Kate Moss". Stirile Pro. Retrieved 28 September 2016.
  7. "Doina Ciobanu". Milk Management. Retrieved 27 September 2016.
  8. "Doina Ciobanu a semnat un contract cu una dintre cele mai mari si de succes agentii de modeling din lume. Afla cum i-a reusit acest lucru". acasa TV. Retrieved 26 September 2016.
  9. "Bloggerița Doina Ciobanu, între Londra, New York și Cuba. Detalii despre contractul semnat cu NEXT Models". diez. Retrieved 26 September 2016.
  10. "Doina Ciobanu: Author". Byrdie. Retrieved 26 September 2016.
  11. 1 2 3 Cartner-Morley, Jess. "Fashion week job swap: could I become an Instagram star?". The Guardian. Retrieved 8 July 2017.
  12. "Meet Doina Ciobanu (The Golden Diamonds)". Startup Grid. Retrieved 31 December 2017.
  13. "Doina Ciobanu Festival of Marketing Speaker". Centaur Communications. Retrieved 5 October 2016.
  14. "Doina Ciobanu la WEB Summit 2016". Retrieved 12 November 2016.
  15. "My Blogger Life: Doina Ciobanu Shares Her Fashion Week Style Rules". Grazia. Retrieved 27 September 2016.
  16. "Doina Ciobanu". LMPR. Retrieved 27 September 2016.
  17. "Forbes „30 sub 30", ediția 2017". Forbes. Retrieved 8 July 2017.
  18. Harper’s Bazaar Romania (May–June 2013)
  19. Harper’s Bazaar Romania (November–December 2013)
  20. Elle Romania (December 2013)
  21. "Elle Style Awards 2016". ELLE Romania. Retrieved 12 November 2016.
  22. "Freedom Panty". La Perla. La Perla. August 1, 2017. Retrieved August 2, 2017.
  23. 1 2 Dangmann, Madeline (18 July 2017). "Doina Ciobanu - Diversität statt Schubladendenken". Vogue. Condé Nast Germany. Retrieved 31 December 2017.
  24. "The Beauty Prep With Doina Ciobanu". Harrods. Retrieved 31 December 2017.
  25. Stavropoulos, Amanda. "Who's That Girl: You Saw Her in Every Street Style Photo During Fashion Month". Who What Wear. Retrieved 27 September 2016.
  26. Petrarca, Emilia (December 15, 2017). "Supermodels Agree: Spaghetti Is a Hot Trend". The Cut. Retrieved 31 December 2017.
  27. Hood, Bryan (December 15, 2017). "Sexy spaghetti shoots are a thing now". New York Post. Retrieved 31 December 2017.
  28. "INSTAMOMENT: Shooting with Rankin". The Golden Diamonds. Retrieved 31 December 2017.
  29. "Doina Ciobanu - Crush List: Top 99 Women 2016". AskMen. Retrieved 27 September 2016.
  30. "Doina Ciobanu". GQ Mexico. Retrieved 27 September 2016.
  31. "Hottest women of the Cannes Film Festival". GQ. Retrieved 27 September 2016.
  32. "Hottest women of the week". GQ. Retrieved 27 September 2016.
  33. "Hottest women of the week". GQ. Retrieved 27 September 2016.
  34. "It's party o'clock: the Huawei Watch launch". GQ. Retrieved 27 September 2016.
  35. "Hottest women of the week". GQ. Retrieved 2 March 2017.
  36. Ciofoaia, Georgiana. "Modă și diplomație". Forbes. Forbes Romania. Retrieved 8 July 2017.
  37. Harper’s Bazaar Romania (May–June 2014. Pages 122-124)
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