Digital Content Next

Digital Content Next (DCN) is a nonprofit trade association that develops research, holds informational events and provides policy guidance for the digital content industry. It was known as the Online Publishers Association (OPA) until May 2014.[1] The organization represents more than 75 media companies based in the United States and abroad, with activities focused mostly in the U.S.[2]

History

Founded in 2001[3][4] by Martin Nisenholtz as the Online Publisher's Association (OPA), DCN is based in New York City. Nisenholtz served as the president of the organization until June 2006. Pam Horan served as the organization's president until May 2014,[5] when Jason Kint was named CEO.[6][7]

In September 2014, the OPA rebranded as Digital Content Next.[8] In September 2016, DCN launched TrustX, a not-for-profit, automated online ad marketplace comprising many member companies.[9]

Activities

DCN produces proprietary research for its members and the public, and creates public and private forums[10][11][12] to explore and advance key issues that impact digital content brands.[13][14][15][16][17][18]

TrustX

In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX.[19] This marketplace is a subsidiary of DCN and operates as a public benefit corporation (B Corp) for the sole objective of creating a sustainable future for trusted advertising. Founding companies included DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp.[20]

References

  1. ↑ Mandese, Joe (19 September 2014). "OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'". Mediapost.
  2. ↑ "Digital Content Next". Crunchbase. Retrieved 9 March 2017.
  3. ↑ Shedden, David (16 December 2004). "New Media Timeline". Poynter.
  4. ↑ "Online Publishers Association". Journalism Accelerator. Retrieved 27 January 2012.
  5. ↑ Staff, E&P (12 June 2006). "Pam Horan Tapped as President of Online Publishers Association". Editor & Publisher.
  6. ↑ Welton, Caysey (12 May 2014). "Jason Kint Named CEO at OPA". Folio.
  7. ↑ Bhuiyan, Johana (12 May 2014). "O.P.A. names Jason Kint C.E.O." Politico Media.
  8. ↑ Staff, Adweek (3 November 2014). "CEO Explains Why the Online Publishers Association Changed Its Name". Adweek.
  9. ↑ Marshall, Jack (25 September 2016). "Publishing Trade Body Digital Content Next Announces Online Ad Marketplace". The Wall Street Journal.
  10. ↑ "The Museum of Television & Radio and the Online Publishers Association Present OPT IN to Advertising's New Age". The Paley Center for Media. 10 January 2006.
  11. ↑ E&P, Staff. "Online Publishers Association Unveils Details of Road Show". Editor & Publisher. Retrieved 13 May 2009.
  12. ↑ "The Failed Promise of the Internet". WNYC On the Media. 3 February 2017.
  13. ↑ "Privacy Roundtables" (PDF). FTC. 17 March 2010.
  14. ↑ "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. December 2010.
  15. ↑ "FTC Staff Preliminary Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. 17 February 2011.
  16. ↑ "COPPA Rule Review: FTC File No. P104503" (PDF). FTC. 24 September 2012.
  17. ↑ "Broadcasting Ownership in the 21st Century" (PDF). Committee on Energy and Commerce. 25 September 2015.
  18. ↑ "FTC To Host Workshop on Cross-Device Tracking Nov. 16". FTC. 27 June 2016.
  19. ↑ "TrustX, DCN's Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On". ABC Crossroads Today. 19 January 2017.
  20. ↑ Licterman, Joseph (26 September 2016). "Digital Content Next is launching an automated ad marketplace to try to solve online advertising's problems". NiemanLab.
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