Diamonique

Logo used since 2010

Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute).[1] QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988.[2][3] Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations.[4] In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales,[5] yet as of 2017 sales have declined.[6]

The name "Diamonique" was also used as the brand name of a synthetic garnet that was diamond-like in appearance and manufactured in the 1970s.

Designers

Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC.

See also

References

  1. ↑ "Diamonique Corporation v. Wieck Family, Ltd.1" (PDF). United States Patent and Trademark Office. February 11, 2004. Retrieved 28 August 2017.
  2. ↑ "DIAMONIQUE - Trademark Details". JUSTIA Trademarks. Retrieved 28 August 2017.
  3. ↑ Mott, Elizabeth. "How to Compare Diamonique & Cubic Zirconia". Leaf.tv. Retrieved 28 August 2017.
  4. ↑ "QVC, Target to Market Jewelry Line". DMN. 29 March 2001. Retrieved 25 August 2017.
  5. ↑ Levine, Kathy (1 August 1996). It's Better to Laugh...Life, Good Luck, Bad Hair Days & QVC. Pocket Books. ISBN 0671511084.
  6. ↑ "Liberty Interactive Corporation Reports First Quarter 2017 Financial Results" (Press release). ENGLEWOOD, Colo.: Business Wire. 9 May 2017. Retrieved 2017-08-27.
  7. ↑ Stein, Jeannine (11 June 1993). "Confessions of a Home-Shopping Addict". Tribune Publishing. Retrieved 25 August 2017.
  8. ↑ "Burt Difficulty Dulls Loni Jewelry Line". New York Magazine. New York: New York Media, LLC. 4 October 1993.
  9. ↑ Robinson, Gaile (7 June 1991). "On the Woolmark". Tribune Publishing. Retrieved 25 August 2017.
  10. ↑ Ripka, Judith (18 September 2010). "A Designer From Day 1". Tribune Publishing. Retrieved 25 August 2017.
  11. ↑ Dennis, Alicia (22 June 2011). "Bella Swan's Engagement Ring: Available on QVC?". Zimbio. Retrieved 25 August 2017.
  12. ↑ Borgnine, Tova [@TovaBorgnine] (20 December 2016). "ΤΟVΛ® Diamonique Jewelry, only available on #QVC!" (Tweet). Retrieved 26 August 2017 – via Twitter.
  13. ↑ Barns, Sarah (4 September 2015). "Can't be short of cash! Multi-millionaire Michelle Mone appears on QVC to sell new line of imitation diamond jewellery". Daily Mail. Retrieved 27 August 2017.


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