Destination Maternity

Destination Maternity Corp
Public
Traded as
Industry Retail
Founded
Founder
  • Rebecca Matthias
  • Dan Matthias
Headquarters Moorestown, New Jersey, U.S.
Products
Subsidiaries
Website destinationmaternitycorp.com
A Destination Maternity in Avalon, Alpharetta, Georgia

Destination Maternity Corporation (NASDAQ: DEST) (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel. It is based in Moorestown, New Jersey.[1]

As of September, 2017, Destination Maternity operates over 1,000 retail locations in North America, including 512 stores, predominantly under the trade-names Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through DestinationMaternity.com, Motherhood.com and APeainthePod.com; Destination Maternity brands are offered at retailers such as Macy's and Boscov’s.

Brands

Destination Maternity Corporation currently operates the following retail brands:

  • Motherhood Maternity,
  • A Pea in the Pod
  • Destination Maternity


Collections

In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores.[2] In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.[3]

In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.[4]

In 2012, the company launched a maternity clothing collection from Jessica Simpson,[5] "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s.".[6]

Other recent collaborations include a collection from Nicole Richie in 2009,[7] a collection from Disney in 2010 [8] and a collection for Rosie Pope in 2012.[9] In 2015, A Pea in the Pod collaborated with Rachel Zoe and worked with Molly Sims on their exclusive LED (Luxe Essentials Denim) Collection.

References

  1. ↑
  2. ↑ Motherhood Maternity® launches licensed NFL maternity t-shirts |
  3. ↑ Motherhood Maternity Carrying Major League Baseball Team T-Shirts | The Baby Blog
  4. ↑ Vesilind, Emili. "The Birth of Fashionable Maternity Wear". Los Angeles Times. Retrieved 6 April 2012.
  5. ↑ Lockwood, Lisa. "Jessica Simpson Apparel Headed to Destination Maternity". Women's Wear Daily. Retrieved 26 December 2012.
  6. ↑ Phelan, Hayley. "First Look: Jessica Simpson's Maternity Line". Fashionista.com. Retrieved 26 December 2012.
  7. ↑ Nicole Richie’s Maternity Line for A Pea in the Pod – Moms & Babies – Moms & Babies - People.com
  8. ↑ Motherhood Maternity launches line of Disney apparel, plush toys – A Mom and The Mouse – Orlando Sentinel
  9. ↑ Rosie Pope Debuts Collection for A Pea in the Pod – Moms & Babies – Moms & Babies - People.com

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