Desjardins General Insurance

Desjardins General Insurance
Private
Industry Insurance
Founded 1944 (1944) in Montreal, Quebec, Canada
Founder Guy Cormier
Headquarters Lévis, Canada
Area served
 Most of Canada
Key people
 Denis Dubois
Services
Parent Desjardins General Insurance Group
Website desjardinsgeneralinsurance.com

Desjardins General Insurance (DGI) is the P&C insurance subsidiary of Desjardins General Insurance Group, itself subsidiary of Desjardins Group. The brand is sister with Desjardins Financial Security, and both of them regroup under the banner of Desjardins Insurance.They now serve custumers in three provinces of Canada: Quebec, Alberta and Ontario.[1] DGI is one of the P&C leaders in Canada,[2] and in 2014, Desjardins General Insurance ranked third for custumer satisfaction in Quebec.[3]

About

Their main products are auto insurance, home insurance and business insurance, and are available through agents in the Desjardins Caisses network, Client Care Centres, website and mobile app.

History

In 1944, Desjardins Group's first subsidiary is created under the name of "Société d'assurance des caisses populaires (SACP)", today rebranded Desjardins General Insurance.[4] It was created to meet everybody's need, from their members to themselves: it offered in a single-contract protection against fire, hold-ups, burglaries and write-offs.[5]

In 1987, as to save their insurance company that was having financial problems, they completely turned around their business model and launched direct insurance.[6] Insurance was now available directly through the caisses and call networks. It is considered to be "one of the most controversial developments to hit the industry",[6] because it affected not only the Desjardins Group, but also the traditional brokerage network territory. They almost had to shut down, and had to go to court to defend their rights before their model was accepted.

In 2008, DGI extended their home and auto insurance services outside their usual range to englobe the Ontario sector.[7]

In 2014, Desjardins Group acquired the Canadian operations of StateFarm to become the second-largest property and casualty insurer in Canada.[8] Until 2018, all 1.2 million customers in Ontario, Alberta and New Brunswick[9] were still served under the name of StateFarm, but on May 1, 2018, Desjardins officially started a campaign to rebrand StateFarm as Desjardins Insurance.[10] The transition is to be done by December 31, 2019.[11]


See also

References

  1. ↑ "Certas Direct Car Insurance Canada | DGI Direct Auto Insurance". www.completecar.ca. Retrieved 2018-06-26.
  2. ↑ "Desjardins Assurances générales : Des rabais pour les véhicules à faible consommation de carburant - Éco-Énergie à Montréal". Éco-Énergie à Montréal (in French). 2010-08-30. Retrieved 2018-07-05.
  3. ↑ "Auto insurer satisfaction declines in some provinces: J.D. Power study | Canadian Insurance". www.citopbroker.com. Retrieved 2018-06-27.
  4. ↑ "Le mouvement Desjardins". S'expatrier, travailler et étudier au Québec, Canada (in French). 2005-10-19. Retrieved 2018-06-26.
  5. ↑ "Consolidation de Desjardins « Histoire du Québec". histoire-du-quebec.ca. Retrieved 2018-06-26.
  6. 1 2 "Desjardins General Insurance celebrates its 25th anniversary as a direct insurer | ICMIF". www.icmif.org. Retrieved 2018-06-27.
  7. ↑ "Desjardins pushes insurance business into Ontario | Investment Executive". Investment Executive. 2008-03-20. Retrieved 2018-06-26.
  8. ↑ "Desjardins ramps up in P&C | Investment Executive". Investment Executive. 2014-02-15. Retrieved 2018-06-27.
  9. ↑ "Montreal's Desjardins Group takes over State Farm Canada | CBC News". CBC. Retrieved 2018-06-26.
  10. ↑ Adriano, Lyle. "State Farm Canada to rebrand as Desjardins Insurance". Insurance Business. Retrieved 2018-06-26.
  11. ↑ "State Farm's Canadian operations to be rebranded as Desjardins Insurance | Canadian Insurance". citopbroker.com. Retrieved 2018-06-26.
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