Demand shaping

Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.[1] [2] Dell Inc., is one of the best example of companies that practice Demand Shaping and dynamic pricing.[3] From its currently available supplies, Dell posts special sales weeks that influences the demand.

References

  1. ↑ Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply" (PDF). MSOM Conference.
  2. ↑ "Sculptors of Demand (MIT Center for Transportation and Demand)". Retrieved 2008-03-24.
  3. ↑ Bill Green. "Living in Dell Time".


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.