Deli (company)

Deli Group Co., Ltd.
Native name
 得力集团有限公司
Private
Founded 1988
Founder Lou Fujun
Headquarters Ningbo, Zhejiang, China
Area served
 Worldwide
Number of employees
 8,425
Website en.nbdeli.com

Deli Company (Chinese:得力; pinyin: dé lì , anglicized /dәˈliː/) is an office supplies and stationery manufacturer based in Ningbo, Zhejiang, China. Deli is a well-known brand[1] in China, thanks to its national advertisement campaign that is broadcast on CCTV, inviting Yang Lan to participate as the brand ambassador.[2] The company claims to be the leader in China's stationery market, selling its products to more than 45,000 stores nationwide.[3] Deli also leads the industry's e-commerce business through a strong presence on Tmall[4] and JD.com.[5]

History

The company was established as a private enterprise in 1988[6] in Ninghai, China. In 1988, Deli began manufacturing pen stands, and today the company manufactures a wide range of office and school products.

Deli brand started to export its products to Japan in 1997. Today, Deli claims to sell its products in more than 100 countries and developed 4 subsidiaries in Southeast Asia, the Middle East[7] and Africa.[8]

Products

The following chart contains all of Deli products[9]

Category Range of products
Office filing binder, display book, file bag, expanding file and name badge
Writing instruments marker, highlighter, gel pen, ball pen, and graphite pencil
Office machines paper shredder, paper trimmer, laminating machine, currency counter
Desktop accessories stapler, hole-punch, calculator, office consumable, math set
Conference products dry erase board, bulletin board
Adhesive products glue stick, liquid glue, white glue, package tape, stationery tape
Coloring and arts color pencil, felt pen, paint, school accessories

Awards

  • In 2015, Deli ranked among the top 500 manufacturers in China (#398);[10]
  • In 2015, Deli ranked among the top 500 private enterprises in China (#492);[11]
  • In 2016, Deli was awarded the iF award for product design.[12]

Endorsements

  • TV personality and journalist, Yang Lan, became Deli's official spokesperson in 2015;
  • TV personality and anchor, Chen Luyu, became Deli's official spokesperson in 2012 to 2014.[13]
  • Officially designated stationery supplier of G20 Summit in Hangzhou in 2016[14]

References

  1. ↑ "Baidu search stationery brand as top 1". baidu.com. March 11, 2016. Retrieved March 11, 2016.
  2. ↑ "Yang Lan Youku video 得力文具新广告". v.youku.com. April 11, 2015. Archived from the original on March 10, 2016. Retrieved March 5, 2016.
  3. ↑ "Deli Brand - official website". en.nbdeli.com. Retrieved March 2, 2016.
  4. ↑ "Search in Tmall about Deli". Tmall.com. Retrieved March 4, 2016.
  5. ↑ "Search in JD.com about Deli". JD.com. Retrieved March 2, 2016.
  6. ↑ "History of Deli - official website". en.nbdeli.com. Retrieved March 2, 2016.
  7. ↑ "得力集团中标伊拉克总统大选物资项目，成独家供应商". nbhb.nbsme.gov.cn. February 13, 2014. Retrieved March 4, 2016.
  8. ↑ "2015年尼日利亚总统大选刻上得力烙印". union.china.com.cn. November 26, 2014. Retrieved March 3, 2016.
  9. ↑ "Deli products - official website". en.nbdeli.com. Retrieved March 4, 2016.
  10. ↑ "2015中国制造业企业500强发布（名单）". money.163.com. August 22, 2015. Retrieved March 4, 2016.
  11. ↑ "2015中国民营企业500强榜单（全）". china.com.cn. August 25, 2015. Retrieved March 2, 2016.
  12. ↑ "Award of a pencil sharpener design on 2016 iF". ifworlddesignguide.com. January 15, 2016. Retrieved March 4, 2016.
  13. ↑ "Chen Luyu, Deli's official spokesperson in 2012 to 2014". v.youku.com. March 3, 2010. Archived from the original on March 10, 2016. Retrieved March 4, 2016.
  14. ↑ "DELI, THE OFFICIALLY DESIGNATED OFFICE SUPPLY BRAND OF G20 SUMMIT". en.nbdeli.com. Retrieved September 6, 2016.
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