Dedeman

Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 49 stores (September 2018) in the country.[4] Dedeman was created in 1992, by two brothers Adrian and Dragoş Pavăl.[5]

History

Dedeman was founded in 1992 in Bacău, Romania, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise. Dedeman recorded a rapid growth of success, presently owning 49 stores.[6]

Since 2010 Dedeman is the DIY market leader in Romania by turnover and since 2012 also by number of stores.[7]

In October 2011 Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]

In 2014 Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]

In 2015 Dedeman became the fourth bigger player in the Central and East Europe DIY market, with a markeet share of 1,9%, according to a study by PMR Research.[11]

Financial figures

Number of Employees

  • 2018: over 10.600
  • 2017: over 10.000[12]
  • 2016: over 9200
  • 2015: 8259
  • 2014: over 7200
  • 2013: over 6.700 [13]
  • 2012: over 5800
  • 2011: over 4.300[14]

Turnover:

  • 2017: 1,38 billion euros
  • 2016: 1,17 billion euros[15]
  • 2015: 981 million euros[16]
  • 2014: 767 million euros[17]
  • 2013: 606 million euros[18]
  • 2012: 540 million euros[19]
  • 2011: 476 million euros[20][21]
  • 2010: 360 million euros[22]
  • 2009: 250 million euros[23]
  • 2008: 250 million euros[24]
  • 2007: 197 million euros[25]

Number of stores:

References

  1. ↑ "Archived copy". Archived from the original on 28 May 2015. Retrieved 28 May 2015.
  2. ↑ https://www.linkedin.com/company/dedeman
  3. ↑ http://www.nineoclock.ro/dedeman-biggest-retailer-on-the-diy-market-in-romania-builds-its-4th-store-in-bucharest/
  4. ↑ https://www.dedeman.ro/ro/retea-dedeman.html
  5. ↑ http://www.zfenglish.com/companies/retail-consumer/diy-chain-dedeman-plans-expansion-abroad-9530182
  6. ↑ "Reteaua Dedeman".
  7. ↑ Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
  8. ↑ "Dedeman, cel mai nou sponsor al COSR".
  9. ↑ "Team Romania pentru Baku 2015".
  10. ↑ "Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
  11. ↑ Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
  12. ↑ Stefan, Stan. "Dedeman, al doilea antreprenor care trece de 10.000 de angajaţi. 'Continuăm să investim în magazine noi, amplasate şi în oraşe mai mici.'".
  13. 1 2 Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014
  14. ↑ Compania, accesat la 1 aprilie 2011
  15. ↑ http://www.zf.ro/companii/fratii-paval-au-intrat-clubul-miliardarilor-euro-retailerul-bricolaj-dedeman-ultimul-deceniu-compania-majorat-afacerile-circa-11-ori-fiind-prezent-cea-mare-retea-bricolaj-romania-16219688
  16. ↑ http://www.zf.ro/companii/retail-agrobusiness/galop-spre-primul-miliard-de-euro-vanzarile-dedeman-au-crescut-cu-26-in-primul-semestru-din-2016-15794570
  17. ↑ http://www.zf.ro/companii/dedeman-a-inchis-anul-cu-afaceri-de-767-mil-in-crestere-cu-26-14034091
  18. ↑ Frații Pavăl au dus afacerile Dedeman la peste 600 mil. euro și vor să extindă rețeaua la 50 de magazine, 2 aprilie 2014, Ziarul financiar, accesat la 24 iulie 2014
  19. ↑ Frații Pavăl atacă piața online după ce vânzările Dedeman au crescut cu 13%, la 540 mil. euro, 6 februarie 2013, Ziarul financiar, accesat la 24 iulie 2014
  20. ↑ Topul celor mai valoroase companii din România în 2012, 22 noiembrie 2012, Ziarul financiar, accesat la 24 iulie 2014
  21. 1 2 Dedeman a investit 12 mil. € la Vâlcea în magazinul 28, 24 aprilie 2012, Cristian Moga, Ziarul financiar, accesat la 24 iulie 2014
  22. ↑ Afacerile Dedeman au urcat cu 42% anul trecut, la 360 mil. euro, 10 martie 2011, Laurentiu Cotu, Ziarul financiar, accesat la 24 iulie 2014
  23. ↑ Dedeman vrea afaceri în creștere pe fondul extinderii rețelei
  24. ↑ Rocada intre Dedeman si Bricostore Archived 2 October 2009 at the Wayback Machine., accesat la 22 aprilie 2009
  25. ↑ Dedeman, interesat de preluari in Romania Archived 20 May 2011 at the Wayback Machine., accesat la 22 aprilie 2009
  26. ↑ https://www.desteptarea.ro/dedeman-deschide-la-turda-al-48-lea-magazin-din-reteaua-nationala/
  27. ↑ https://www.dedeman.ro/spaw2/uploads/files/comunicat-de-presa-deschidere-dedeman-bacau-2.pdf
  28. ↑ Dedeman face magazin de bricolaj pe terenul proiectului de mall Galleria Galați, 23 ianuarie 2013, Ziarul financiar, accesat la 24 iulie 2014
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