Debmar-Mercury

DebMar Mercury, LLC
Subsidiary
Industry Television syndication
Predecessors Debmar Studios
Mercury Entertainment
Founded 2006
Founder Mort Marcus
John Fischer
Headquarters United States
Owner Lionsgate
Parent Lionsgate Television
Website debmarmercury.com

Debmar-Mercury is a television syndication company that is a wholly owned subsidiary of Lionsgate.

History

Debmar-Mercury was formed from a merger of Debmar Studios and Mercury Entertainment in 2006. On July 12, 2006, Lions Gate Entertainment expanded into television distribution and acquired Debmar-Mercury.[1][2] In November 2006, the company was awarded the syndication rights to Family Feud and industry rumors suggest that the company could also syndicate some classic Goodson-Todman shows.[3] Its logo and mascot is a jaguar jumping out of a filmstrip. On January 11, 2007, 20th Television picked up ad-sales for Debmar-Mercury series in syndication.[4][5]

The 10-90 Model

Debmar-Mercury is known for pioneering a unique syndication model, known as the "10-90" approach, where the syndicator sells the program to a cable station for a 10-episode test run. If those 10 episodes achieve acceptable ratings, the show would be renewed for an additional 90 episodes. This allows the show to have a profitable life in off-network syndication, in which 100 episodes is considered the desired number for a show to begin entering daily reruns.[6] This unique broadcast syndication model for television was used with the TBS and OWN cable television networks for multiple sitcoms created by the multihyphenate Tyler Perry,[7] and for multiple series with the FX cable television network, featuring the likes of actors Charlie Sheen[8] and Kelsey Grammer and comedians Martin Lawrence and George Lopez.[9]

So far, three shows have failed to reach the ratings threshold for a 90-episode: Comedy Central's Big Lake[10] (2010), which was produced by Funny or Die co-creators Will Ferrell and Adam McKay,[11] and the 2014 FX sitcoms Saint George and Partners.

Partial list of series

This is the list of series distributed by Debmar-Mercury. Aside the Lionsgate libraries and the Revolution Studios film library, Debmar-Mercury distributes from the following:

Note: Some shows denoted with an asterisk (*) are distributed in conjunction with 20th Television for ad-sales.

See also

References

  1. ↑ Lionsgate. "Lionsgate Expands Into Television Syndication Business, Acquires Debmar-Mercury".
  2. ↑ "canada.com - Page Not Found". Archived from the original on 2015-05-27 – via Canada.com.
  3. ↑ Jim Benson. "Fremantle Awards Family Feud to Debmar-Mercury".
  4. ↑ "TV News Check" 20th Century TV to handle ad sales of both Debmar-Mercury shows for 2007 season. tvnewscheck.com Retrieved on March 13, 2012
  5. ↑ Elizabeth Guider "Variety" 'Dead Zone' headed to syndication variety.com January 11, 2007, Retrieved on January 29, 2013
  6. ↑ Littleton, Cynthia (26 June 2012). "Fast-tracked sitcom may be way of future".
  7. ↑ Andreeva, Nellie (20 February 2013). "OWN Picks Up Tyler Perry's Sitcom 'For Better Or Worse', Orders Third Season".
  8. ↑ Andreeva, Nellie (9 January 2013). "FX's 'Sunny' Likely To Go To Season 10, 'Anger Management' To Air 45 Eps A Year, John Landgraf On AMC Showrunner Firings".
  9. ↑ Andreeva, Nellie (18 April 2013). "FX Picks Up New George Lopez Sitcom In 10/90 Deal With Lionsgate/Debmar-Mercury".
  10. ↑ Littleton, Cynthia (6 March 2012). "For Debmar-Mercury, 10/90 math adds up".
  11. ↑ "So, Is the New Will Ferrell–Produced Comedy Central Show Big Lake Any Good?". 18 August 2010.
  12. ↑ "Oh My God South Park Syndicated - E! Online". 20 October 2012. Archived from the original on 20 October 2012.
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