Daniel Wellington

Daniel Wellington
Industry Fashion
Founded 2011 (2011)
Founder Filip Tysander
Headquarters Stockholm, Sweden
Owner Filip Tysander
Website danielwellington.com
A classic model of Daniel Wellington

Daniel Wellington (stylised with a reverse capital D) is a Swedish watch company, founded in 2011 by Filip Tysander.

Headquartered in central Stockholm in Sweden, the company has different networks in over 25 countries.[1]

The watches are manufactured in China, designed in Sweden and use a quartz movement made by Miyota, a Japanese company.[2]

The company has gained success through its digital strategy in social networks like Instagram.

In February 2017, Daniel Wellington was named the fastest growing company in Europe.[3] The company made $230 million in revenue and $111.5 million in profit in 2016.[4] The Swedish company has reported a three year growth of 4.695%. Criticism has been targeted at the brand's perceived lack of novelty and value.[5]

References

  1. ↑ "Dezeen Watch Store interview Daniel Wellington founder Filip Tysander". Dezeen Watch Store. 2014-04-04. Retrieved 2017-06-16.
  2. ↑ "How Daniel Wellington Made a $200 Million Business Out of Cheap Watches". Bloomberg.com. 2015-07-14. Retrieved 2017-11-06.
  3. ↑ "Daniel Wellington the fastest growing private company in Europe — six Nordic rockets in Top 10". nordic.businessinsider.com. Retrieved 2017-11-06.
  4. ↑ "Daniel Wellington just posted 1 billion in pure profit — and this guy gets all of it". nordic.businessinsider.com. Retrieved 2018-06-19.
  5. ↑ Horahalus (2016-04-20). "How Did Daniel Wellington Get So Popular And Why I Will Never Buy One". Retrieved 2018-06-24.
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