Dainese

Dainese SpA
Private
Industry Motorsport clothing
Extreme sports clothing
Founded 1972
Founder Lino Dainese
Headquarters Molvena, Italy
Key people
  • Lino Dainese
  • Cristiano Silei
  • Federico Minoli
Revenue Sports protective gear and clothing
Owners
Subsidiaries AGV helmets
Website www.dainese.com

Dainese (pronounced dye-ee-neh-zeh; Italian: [daiˈneze]) is an Italian manufacturer of protective gear and clothing for sports, including motorcycling, mountain biking, winter sports and horseriding. The company was founded in 1972 by Lino Dainese, now a minority stakeholder in the company.[1] Since 2007 Dainese has owned AGV (2007)[2]. Investcorp acquired a majority shareholding in the Dainese Group in 2014.[3]

Products

Dainese Group helmets are branded as AGV, and suits, jackets, shock-absorbing armor and back protectors, pants, boots, gloves and accessories are Dainese brand. These products are made with materials including traditional cowhide and kangaroo skin to aramid, carbon fiber and titanium, and are sold off-the-rack, made-to-measure, or custom made.[4]. In 2017 Dainese added the motorcycling fashion clothing brand Settantadue ("seventy-two" in Italian).[5][6][7]

History

Lino Dainese

Lino Dainese started the company in 1972 when he was 20, making protective motorcycle apparel in Molvena (Vicenza).[8] The first article of clothing was a pair of motocross pants.[9] The company has been closely associated with motorcycle racing since its foundation, which has informed its product development, focused on safety, performance and ergonomics.[10]

The company acquired the Italian helmet manufacturer AGV in July 2007.[11]

The Dainese Group was acquired by Investcorp of Bahrain for €130 million in 2014. Lino Dainese retains a minority holding and continues to guide the Group as President.[12]

The Group’s Headquarters are in Italy, as are its Research & Development and Design Centers. These are supported by a United States division, with offices in California, and an office in Hong Kong.[13]

Racing sponsorship

Valentino Rossi suiting up at the 2009 United States Grand Prix
Giacomo Agostini (2003)

Dainese has sponsored racing from its earliest years. One of the first was 15-time World Champion Giacomo Agostini, who began racing in Dainese leathers in 1975.[14] Multiple World Championship winner Valentino Rossi is currently among the best-known racers to wear the brand colors.[15][16]

Current

Rossi at the 2014 Grand Prix of the Americas

Motorcycling

Winter sports

Cycling

Former athletes

Motorcycling

References

  1. ↑ "Gucci backer agrees first deal in Italy in six years". www.one1info.com. Retrieved 2017-09-11.
  2. ↑ "Dainese buy helmet brand AGV". www.visordown.com. 2007-08-15. Retrieved 2017-09-11.
  3. ↑ "Investcorp revs up to acquire Dainese". www.ft.com. Retrieved 2017-09-11.
  4. ↑ "Dainese Custom Works Website. - Dainese". www.dainesecustomworks.com. Retrieved 2017-09-11.
  5. ↑ "Dainese Settantadue Brand is born". www.gpone.com. Retrieved 2018-01-12.
  6. ↑ "Dainese Launch Retro Fashion Brand, 'Settantadue'". www.bennetts.co.uk. Retrieved 2018-01-12.
  7. ↑ "Introducing the Dainese Settantadue Collection". www.motorcyclenews.com. Retrieved 2018-01-12.
  8. ↑ "Dainese: A History of Racing and Innovation". www.pinkbike.com. Retrieved 2017-09-11.
  9. ↑ "Dainese Official Website. - Our History 1972 The First Product". www.dainese.com. Retrieved 2017-09-11.
  10. ↑ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
  11. ↑ "Dainese buy helmet brand AGV". www.visordown.com. Retrieved 2017-09-11.
  12. ↑ "Investcorp buys Italian safety apparel maker Dainese for $163 mln". www.reuters.com. Retrieved 2017-09-11.
  13. ↑ "Dainese Official Website: About Us. - Dainese". www.dainese.com. Retrieved 2017-09-11.
  14. ↑ "Dainese Reveals 115 Years Anniversario Collection". www. autoevolution.com. Retrieved 2017-09-11.
  15. ↑ "Under the skin of Rossi's Dainese leathers". www.motorcyclenews.com. Retrieved 2017-09-11.
  16. ↑ "Is Valentino Rossi the Greatest of All Time?". www.motorcyclenews.com. Retrieved 2017-09-11.
  17. ↑ "Dainese Motorcycle Riders – Carl Fogarty". www.daineseonline.co.uk. Retrieved 2017-09-11.
  18. ↑ "Manuel Poggiali on the track with the D-air Racing Misano leather suit". www.youtube.com. Retrieved 2017-09-12.
  19. ↑ "Dainese Photostory". www.racingcafe.blogspot.it. Retrieved 2017-09-06.
  20. ↑ "The Troy Bayliss Racing Academy at DRE". www.fastdates.com. Retrieved 2017-09-06.
  21. ↑ "Dainese's secret stash of Rossi suits revealed". www. motorcyclenews.com. Retrieved 2017-09-06.
  22. ↑ "Agostini and Lucchinelli on Dainese". www.mcnews.com.au. Retrieved 2017-09-06.
  23. ↑ "Our History 1995 Max Biaggi and the new hand protectors". www. dainese.com. Retrieved 2017-09-06.
  24. ↑ "Agostini and Lucchinelli on Dainese". www.mcnews.com.au. Retrieved 2017-09-06.
  25. ↑ "Dainese Motorocycle Riders – Agostini". www. daineseonline.co.uk. Retrieved 2017-09-06.
  26. ↑ "Di Traverso Party". sideburnmag.blogspot.it. Retrieved 2017-09-06.
  27. ↑ "Nasce Di Traverso, la scuola per le super derapate…". www.chebello.info. Retrieved 2017-09-06.
  28. ↑ "Dainese invests in 2011 Racing Talent". www.totalmotorcycle.com. Retrieved 2017-09-06.
  29. ↑ "Our History 1974 Collaboration with riders". www.dainese.com. Retrieved 2017-09-06.
  30. ↑ "Our History 1978 The first back protector in history". www.dainese.com. Retrieved 2017-09-06.
  31. ↑ "Dainese Motorcycle Riders – Barry Sheene". www.daineseonline.co.uk. Retrieved 2017-09-06.
  32. ↑ "Our History 1981 The suit becomes an integrated protection system". www.dainese.com. Retrieved 2017-09-06.
  33. ↑ "Our History 1981 The introduction of knee sliders". www.dainese.com. Retrieved 2017-09-06.
  34. ↑ "Dainese Motorcycle Riders – Kenny Roberts". www.daineseonline.co.uk. Retrieved 2017-09-06.
  35. ↑ "Our History 1983 The effectiveness of back protectors". www.dainese.com. Retrieved 2017-09-06.
  36. ↑ "Our History 2007 D-Air Racing". www.dainese.com. Retrieved 2017-09-06.
  37. ↑ "Dainese Motorcycle Riders – Troy Bayliss". www.daineseonline.co.uk. Retrieved 2017-09-06.
  38. ↑ "Dainese: A Journey of Innovation". www.motorcycle-superstore.com. Retrieved 2017-09-06.
  39. ↑ "Dainese ambassadors thrilled by Isle of Man TT experience". www.iomtt.com. Retrieved 2017-09-06.
  40. ↑ "Chris Vermeulen working with Dainese on motorcycle rider airbags". sameerkumar.blogspot.it. Retrieved 2017-09-06.
  41. ↑ "Dainese & AGV: World Racing Pole Position". ultimatemotorcycling.com. Retrieved 2017-09-06.
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