DWKL
City | Lucena City |
---|---|
Broadcast area | Quezon, CALABARZON |
Branding | 92.7 Brigada News FM Lucena |
Slogan |
The Music and News Authority Ang Makabagong Tunay na Radyo |
Frequency | 92.7 MHz |
First air date |
1987 (as Bay Radio 92.7) October 2013 (as the first iteration of 92.7 Brigada News FM) September 8, 2017 (as the second iteration of 92.7 Brigada News FM) |
Format | Contemporary MOR, News/talk |
Power | 10,000 watts |
Callsign meaning |
DWK Lucena |
Owner | Brigada Mass Media Corporation |
DWKL[1], broadcasting as 92.7 Brigada News FM Lucena[2], is a music FM radio station owned and operated by Brigada Mass Media Corporation in the Philippines. The studio and transmitter is located in Upland Institute Bldg., 116 M.L Tagarao St., Brgy. Ilayang Iyam corner Rizal Street, Lucena City.
Despite its proximity to its flagship sister, the station primarily serves the Lucena-Gumaca radio market with its own local personnel.
History
1987 - 2011: Bay Radio
The station first went on air as 92.7 Bay Radio of the Baycomms Broadcasting Corporation, having a CHR format. Similar to most stations within the network, financial losses hounded the outlet until April 2011 when regional company Air One Global Advertising Corporation brokered 92.7 FM.
April - June 2011: Failed move to Batangas
Air One relocated 92.7 FM to Lemery, Batangas and installed a 30 kW antenna on a series of test broadcasts without any stingers except its temporary ID: You are listening to 92.7 DWKL, now on test broadcast.
However, Air One was granted instead a separate license as DWCH and awarded the 91.9 FM spot, vacating 92.7 on June 6, 2011 and returning the existing calls and original ownership to Lucena City.
2011 - 2013: Joint Venture
Baycomms retook operations of 92.7 after its failed move. This time, the Lucena City government brokered the station. This format lasted until Brigada Mass Media Corporation bought the Bay Radio network.
2013 - present: Brigada News FM
On April 2014, 92.7 Brigada News FM launched its news operations with Sandy Madarcos and Allan Llaneta. The former was later promoted to 104.7 FM.
The station, despite initial success, lagged behind the already-crowded Lucena all-news ratings and by July 2015, the station cut its local programming to defer operations to their sister station.
On July 2017, 92.7 resumed its local operations on a test broadcast, with former Radyo5 92.3 News FM and 104.7 anchor Roel Otieco as station manager. The full relaunch of the station was on September 8 2017.
References
Brigada News FM stations