D-Box Technologies

D-BOX
Public
(TSX: DBO)
Industry Entertainment
Founded 1992 (1992)
Headquarters Longueuil, Quebec[1], Canada
Website www.d-box.com

D-BOX Technologies is a Canadian company which designs, manufactures, and markets moving seats intended mainly for the entertainment and industrial simulation markets.[2] The seats are motorized to create an illusion of movement and is timed with the screen, in order to make the audience feel like they're tilting back and forth or moving up or down. The seats can also vibrate and shake in time with explosions and other kinds of action sequences.

Products and services

A DBOX Movie Theater in Surrey, London.

Movie theatre

Selected movie theatres in North America and internationally are equipped with D-BOX motion systems. The first feature film to have been encoded with D-BOX was Fast & Furious released on April 3, 2009.[3]

Public Trial Machines

In 2017, DBOX started rolling out public machines that allowed you to 'trial' the DBOX experience without paying anything. Most of them include watching and moving with a trailer but some have been seen to be gaming simulations at various conventions.[4]

A DBOX Trial Machine.

In the home

D-BOX Technologies first introduced its motion generating systems in 2001 to the home theater and PC gaming markets. The D-BOX system can be integrated within many different seats. For existing seating, motion can be added with the help of a D-BOX Motion Platform. As of 2013, the system supports a library of over 1,000 movies.[5]

Advancements

In 2018, DBOX updated their chairs to include density adjustments, and reclining seats. The first cinema to see this change was Empire Sutton.

Advertisements

DBOX has had many advertising schemes over the years, most notably their most used slogan: 'Feel It All' which was used in the 2017 ad. Their original slogan: 'Move In Motion' was first used in England. In cinema advertising schemes vary from theater to theater, with Cineworld encouraging people to 'Feel The Movie'[6] and Empire starting the hashtag: #loseyourselfinfilm.[7]

See also

References

  1. ↑ "Company Profile. A multi-sensory revolution. A leading-edge technology. The possibilities are endless..." d-box.com. Retrieved January 19, 2015.
  2. ↑ D-Box (2013). In Your Business. Retrieved from http://www.d-box.com/en/business/in_your_business.
  3. ↑ The top tech news and technology headlines - Yahoo! News
  4. ↑ http://tech.d-box.com/training-and-simulation/racing-simulation/
  5. ↑ D-Box (2013). D-Box Movies At Home. Retrieved from http://www.d-box.com/en/consumer/home_movies.
  6. ↑ https://www.cineworld.co.uk/dbox/#/
  7. ↑ http://www.empirecinemas.co.uk/cinema_info/empire_sutton_surrey/d-box/c264/t36
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.