Déjà Vu (company)

Deja Vu Consulting, Inc.
Formerly
 Deja Vu Services, Inc.
Strip clubs and adult retail stores
Industry Adult entertainment
Founded 1978 (1978)
Founder Harry Mohney
Headquarters Las Vegas, Nevada, U.S.
Number of locations
 168
Area served
 International
Brands Deja Vu Showgirls, Hustler Club, Dreamgirls, Little Darlings, Buck's Cabaret, Penthouse Club, Gold Club, Gay '90s, Love Boutique, Adult Emporium, Pleasure Emporium, & Many Others
Revenue $400M+ (annually)
Number of employees
 8,300
Website http://dejavu.com
Hustler Club in Las Vegas, Nevada

Déjà Vu Consulting, Inc. is an American company that (as of 2017) operates about 132 strip clubs in 41 U.S. states, as well as multiple clubs in the United Kingdom, Australia, France, Canada, and Mexico.[1] The company also operates a large chain of adult retail stores, multiple online adult enterprises, gay bars, nightclubs, restaurants, and has substantial real estate holdings. It is the largest strip club operator in the world, and one of the largest adult businesses in history.[2][3] In 2016, the group opened Deja Vu Showgirls Tijuana, the largest adult entertainment club in the world, at over 140,000 square feet.[4] It also operates the second largest adult club in the world, Larry Flynt's Hustler Club in Las Vegas.[5]

The company is headquartered in Las Vegas, Nevada; it was founded and is controlled by Harry Mohney, who partners with Roger Forbes. Together, they opened their first Déjà Vu strip club in the Lake City neighborhood of Seattle in 1985. Many of the original clubs were converted adult theaters. Mohney had a humble beginning as a projectionist at a drive-in movie theater in Durand, Michigan, later converted the failing enterprise into the infamous "Durand Dirties",[6] and eventually grew the chain to about 300 adult theaters nationally. An elusive man often referred to as the "Howard Hughes of Porn", Mohney was the largest distributor of pornography from the late '60s to the early '90s,[7] grossing nearly $1 billion in the distribution business between 1970 and 1990. That business largely concluded with Mohney serving three years in federal prison for tax-related crimes.[8] While he was indicted dozens of times on federal charges, this was the only charge that ever resulted in a conviction.

The strip clubs are called "Déjà Vu Showgirls", "Little Darlings", "Dream Girls", or (by agreement with Mohney's long-time friend Larry Flynt, who is not involved in the management of the clubs) "Larry Flynt's Hustler Club" and "Hustler Barely Legal". Déjà Vu also owns most of the adult theatres and clubs (with the exception of Crazy Horse) in San Francisco, most being on Broadway; these, however, carry different names.[9] In 2012 Déjà Vu opened a club in collaboration with Vince Neil (of the rock band Mötley Crüe) in Las Vegas, Nevada, appropriately named "Vince Neil's Girls, Girls, Girls." Déjà Vu also operates many clubs that do not carry their typical brand names, as well as the Erotic Heritage Museum in Las Vegas, Nevada.

The clubs typically aim for a clean and upscale atmosphere and offer fully nude or topless stage dancing as well as lap dances. Many do not serve alcohol, to avoid stringent liquor license requirements. Several clubs have associated "Déjà Vu Love Boutique" stores selling sex toys, lingerie, adult DVDs, Déjà Vu merchandise, cigars, etc. There are also several stand-lone boutique locations, many of which are the largest stores in the country. The chain organizes nationwide club competitions such as "Déjà Vu Showgirl of the Year", "Showgirl Spectacular", and "Pole Princess."

Little Darlings in Las Vegas, Nevada

Déjà Vu published the adult magazine Showgirls from 1990 to 2002. Issue #1 was published in October 1990 and the magazine ran monthly until November 2002. In 2002 the magazine published four quarterly editions until it ceased publication in the fall of that year. Showgirls magazine featured nude layouts of dancers from Déjà Vu Showgirls clubs, as well as adult film stars; strip club reviews; coverage of events ranging from new club openings to adult film conventions, to special events like Mardi Gras, Daytona Beach and Myrtle Beach Bike weeks and more; erotic stories; adult video reviews and adult industry legal news. Many of adult film's top performers have appeared on its pages and covers, including Jenna Jameson, Tera Patrick, and Serenity, who also served as the magazine's "guest publisher" from November 1997 to the fall of 2002.

Déjà Vu has sponsored many sporting events such as charity golf outings, unlimited hydroplane (speedboat) racing, off-road truck racer Gene Woods and female funny car driver Leah Pruett Leduc. Its publicity stunts at various clubs often garner international media attention.[10]

Dancers in the clubs have the legal status of independent contractors or "space tenants."

Awards

  • 1998 Exotic Dancer Award – Club Chain of the Year[11]
  • 1999 Exotic Dancer Award – Club of the Year (Midwest Nude Clubs) – Lansing, Michigan[12]
  • 1999 Exotic Dancer Award – Club of the Year (Southwest Nude Clubs) – Ontario, California[12]
  • 1999 Exotic Dancer Award – Industry Innovator of the Year – Harry Mohney[12]
  • 2000 Exotic Dancer Award – Club Chain of the Year[13]
  • 2001 Exotic Dancer Award – Club Chain of the Year[14]
  • 2001 Exotic Dancer Award – Club of the Year (Northwest Topless and Nude Clubs) – Seattle, Washington[14]
  • 2002 Exotic Dancer Award – Club Chain of the Year[15]
  • 2003 Exotic Dancer Hall of Fame – Harry Mohney[16]
  • 2004 Exotic Dancer Award – Club Chain of the Year[17]
  • 2006 Exotic Dancer Award – Club Chain of the Year[18]
  • 2008 Exotic Dancer Award – Club Chain of the Year[19]
  • 2008 Exotic Dancer Award – General Manager of the Year (Southwest) – Sherry Cooper (Industry, California)[19]
  • 2008 Exotic Dancer Award – Overall General Manager of the Year – Sherry Cooper (Industry, California)[19]
  • 2008 Exotic Dancer Hall of Fame – Jim St. John[19]
  • 2008 FSC Legacy Award – Harry Mohney[20]
  • 2009 Exotic Dancer Award – Club Chain of the Year[21]
  • 2010 Exotic Dancer Award – Club Chain of the Year[22]
  • 2011 Exotic Dancer Award – Small Club of the Year (Southeast) – Nashville, Tennessee[23]
  • 2012 Exotic Dancer Award – Club Chain of the Year[24]
  • 2013 Exotic Dancer Award – Small Club of the Year (Midwest) – Lansing, Michigan[25]

References

  1. ↑ "Home". Deja Vu Showgirls. Retrieved 2016-12-17.
  2. ↑ "Home". dejavu.com. Retrieved 24 June 2016.
  3. ↑ "Home". hustlerclubs.com. Retrieved 24 June 2016.
  4. ↑ "#1 GENTLEMEN'S CLUB IN THE WORLD - Déjà Vu Showgirls Tijuana". dejavutijuana.com. Retrieved 2016-12-17.
  5. ↑ "Best Las Vegas Strip Club | Strip Clubs Las Vegas". vegashustlerclub.com. Retrieved 2016-12-17.
  6. ↑ "Daily Beast Article".
  7. ↑ "10 News Article".
  8. ↑ "MLive Article".
  9. ↑ Chris Roberts (August 21, 2013). "Lusty Lady Closure Creates S.F. Strip Club Monopoly for Seattle-Based Business". SF Weekly.
  10. ↑
  11. ↑ "The 1998 Award Winners". ED Publications. Retrieved 2014-08-21.
  12. 1 2 3 "The 1999 Award Winners". ED Publications. Retrieved 2014-08-21.
  13. ↑ "The 2000 Award Winners". ED Publications. Retrieved 2014-08-21.
  14. 1 2 "The 2001 Award Winners". ED Publications. Retrieved 2014-08-21.
  15. ↑ "The 2002 Award Winners". ED Publications. Retrieved 2014-08-21.
  16. ↑ "The 2003 Award Winners". ED Publications. Retrieved 2014-08-21.
  17. ↑ "The 2004 Award Winners". ED Publications. Retrieved 2014-08-21.
  18. ↑ "The 2006 Award Winners". ED Publications. Retrieved 2014-08-21.
  19. 1 2 3 4 "The 2008 Award Winners". ED Publications. Retrieved 2014-08-21.
  20. ↑ David Sullivan (2008-06-30). "FSC Announces 'Election 2008' Gala Fundraiser". AVN. Retrieved 2014-08-21.
  21. ↑ "The 2009 Award Winners". ED Publications. Retrieved 2014-08-21.
  22. ↑ Steve Javors (2010-08-25). "Exotic Dancer Awards Names 2010 Winners". AVN. Retrieved 2014-08-21.
  23. ↑ "The 2011 Award Winners". ED Publications. Retrieved 2014-08-21.
  24. ↑ Chad Mayer (2012-09-05). "Exotic Dancer Publications Announces 2012 Award Winners". XBIZ. Retrieved 2014-08-21.
  25. ↑ "ED's Exotic Dancer Awards Show Announces Winners". AVN. 2013-08-28. Retrieved 2014-08-21.

Sources

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