CtrlShift

CtrlShift
Private
Industry Digital marketing, Online advertising
Founded 2015
Headquarters Singapore
Area served
 Southeast Asia
Key people
 Rene E. Menezes (co-founder & CEO), Pete Yoong (co-founder & President), Reza Behnam (co-founder & Executive Chairman).
Services Digital campaign planning and management, customer analytics, Ad serving consulting and integration, media spend optimisation
Number of employees
 140 (2015)
Website www.ctrlshift.com Edit this on Wikidata

CtrlShift is a Singapore-headquartered programmatic marketing company. It was founded in January 2015 from the merger of three advertising technology companies: scientific media buying platform AdzCentral; digital consultancy Better; and ad-tech distribution company Asia Digital Ventures.[1]

CtrlShift is led by CEO Rene E. Menezes (former CEO of Better), Executive Chairman Reza Behnam (former CEO of AdzCentral) and President Pete Yoong (former partner of Asia Digital Ventures). CtrlShift delivers real-time bidding, technology and ad-platform services, premium publisher inventory, and digital business consulting to brands and publishers.[2]

It is backed by venture capital firms Digital Media Partners,[2] IDM Venture Capital,[3] the Singapore National Research Foundation and CFF Partners.[4]

In May 2015, CtrlShift was listed in Founders Grid’s top 50 thriving startups in Southeast Asia.[5] It has offices in five Southeast Asian countries: Indonesia, Malaysia, Singapore, Thailand and the Philippines.[1]

CtrlShift partners with Microsoft, Linkedin, Spotify, ESPN, comScore, Lotame[6] and Sizmek.[7] In August 2017, CtrlShift, launched independent private marketplace for digital advertising, called “AMP”.[8]

References

  1. 1 2 "AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift". Digital Market Asia. Retrieved 2015-09-17.
  2. 1 2 "3-in-1 merger marks CtrlShift debut". Digital News Asia. Retrieved 2015-09-17.
  3. ↑ "IDMVC". IDM Venture Capital. Archived from the original on 2015-09-13. Retrieved 2015-09-17.
  4. ↑ "Chinese Founders Fund". CFF Partners. Retrieved 2015-09-17.
  5. ↑ "50 Singapore Startups You Should Get To Know". Founders Grid. Retrieved 2015-09-17.
  6. ↑ "Lotame: Cross-Screen Data Management". Lotame. Retrieved 2015-09-17.
  7. ↑ "Three-way merger forms Asian ad tech firm CtrlShift". Mumbrella. Retrieved 2015-09-17.
  8. ↑ "CtrlShift launches private marketplace offering curated premium ad inventory". Digital News Asia. 2017-08-22. Retrieved 2017-11-16.
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