Crypt TV

Crypt TV
Crypt TV logo
Type of site
 Content site
Headquarters United States
Founder(s) Jack Davis, Eli Roth
CEO Jack Davis
Key people Jack Davis, Eli Roth, Darren Brandl (COO), Kate Krantz (CCO), Jason Blum
Industry Film, TV, Internet
Website crypttv.com
Launched April 2015

Crypt TV is an entertainment company founded by Jack Davis and Eli Roth in 2015 and backed by Jason Blum and Blumhouse Productions.[1] It is focused on developing, producing and distributing horror themed digital content, with an emphasis on monsters and recurring characters in linked universes.[2]

Best known for viral characters such as the Birch and the Look-See, Crypt specializes in short-form horror videos made for the internet.[3] The company has garnered a combined social media following of 5 million likes on Facebook and more than 1 million subscribers on YouTube.[4][5]

In 2017, Crypt's short films were featured as a keynote presentation at Tribeca Film Festival through Crypt TV's Monster Madness.[6][7] That same year, Crypt won a Streamy Award in the Action or Sci-Fi category as well as a Webby Award for Best Drama: Individual Short for its production of The Birch.[8][9]

History

Jack Davis, who was still attending Duke University at the time, met Eli Roth at a dinner party in 2013. The pair kept in touch, discussing how to make scary entertainment effective on phone screens.[4] Crypt TV was formed when Davis and Roth launched a "six-second scare" contest together in October 2014,[10] as "a way to test to see if you could really make great scary content in short form on mobile,” according to Davis.[4] The contest was featured on Good Morning America and subsequently went viral, receiving over 15,000 submissions.[11] Roth showed the contest to Jason Blum, who was looking for a digital strategy for Blumhouse Productions, and Blum became Crypt's first investor. The company was officially launched in April 2015 in Los Angeles with just three employees: Davis, Darren Brandl as Chief Operating Officer, and Kate Krantz as Chief Content Officer.[3]

In March 2017, Crypt TV raised $3.5 million in funding, led by venture capital fund Lerer Hippeau Ventures, a backer of Buzzfeed.[3] The company has raised $6.2 million from past investors.[12]

Content and distribution

Crypt releases about 100 videos every three months, building its audience through Facebook and YouTube and averaging more than 100 million online views a month.[3][12] Using real-time reactions on social media to test characters and concepts, the most well-received characters are inducted into Crypt's "monster universe," who then form the basis for as many as 15 videos in a quarter.[3] Giggles the Clown, The Look-See, and Sunny Family Cult are among the most popular series developed this way.[13]

Crypt's viral characters expand beyond traditional narrative videos; Giggles the Clown does live streaming interviews with fans, engaging on social media as a typical influencer would, and she has appeared as an attraction at Knott's Scary Farm.[14] Crypt also has a merchandising deal with Spencer's Gifts, which sells merchandise for Giggles, the Birch, and Sunny Family Cult.[3]

The monster character the Birch, from the short film of the same name.

The Birch

The Birch is a short film about a sentient tree who protects a kid from bullies, produced by Crypt TV in 2016.[13] The film went viral, winning a Webby award in 2017.[9] The Birch will be expanded and developed into a full-fledged Crypt universe character.[13]

Ghosted

Ghosted was an eight-episode, long-form digital series distributed by Verizon's go90 streaming video platform, hosted by actress and cosplayer LeeAnna Vamp.[15] In the show, Vamp traveled to different haunted locations in the southern United States and interacted with local ghost hunting communities, as well as exploring local foods, drinks, and attractions in each city.[16]

El Terror/Afterlife

In 2016, Crypt TV partnered up with Fullscreen to launch the El Terror contest, a search for the most horrifying 30-second teaser.[17] The winner would receive $50,000 to create a digital series based on their submission video. The winning concept was Afterlife, a series from filmmakers Kate Freund and Jordan Harris about a woman who cheated death and is now haunted by an entity after her soul. Afterlife debuted on Fullscreen in 2017.[18]

Slice of Summer

Slice of Summer was a series of original horror shorts that premiered on the Chiller Network in July 2016. It featured works by filmmakers across the globe, including films The Thing in the Apartment, The Grey Matter, The Prey, Meridians, and Invaders.[19]

Forgotten Day in Fright

In 2015, Crypt partnered with Hearst Digital Studios for a digital series called This Forgotten Day in Fright. The series, hosted by LeeAnna Vamp and Ryan J. Downey, was part of Hearst's This Forgotten Day in... franchise, and looked at memorable moments from that day in the history of horror.[20]

Snapchat Murder Mystery

Crypt TV produced a live, four-minute murder mystery that aired on Snapchat in 2015, featuring a number of YouTube stars.[21] Influencers such as Logan Paul, Lia Marie Johnson, Nick Bateman, Simone Shepherd, and others starred in the Clue-like dinner party mystery at a creepy mansion, in which they got "killed off" one by one.[22][23] The program drew more than one million opens; the "killer" was revealed to be Lia Marie Johnson.[24]

Selected filmography

Year Title Project type Distributor
2018 Troubled Youth Short film[25] Facebook, YouTube
2017 The Look-See Part III Short film series[25] Facebook, YouTube
The Look-See Part II Short film series[25] Facebook, YouTube
Afterlife Digital series[25] Fullscreen
Stoneheart Web series[25] Facebook, YouTube
The Chosen Short film[25] Facebook, YouTube
Ghosted Digital series Verizon's go90
Cakeman Short film[25] Facebook, YouTube
The Look-See Short film series[25] Facebook, YouTube
Sunny Family Cult Short film; digital series[4] Facebook, YouTube
Morgu Short film[25] Facebook, YouTube
Mordeo Short film[25] Facebook, YouTube
Stereoscope Short film[25] Facebook, YouTube
Hospice Short film[25] Facebook, YouTube
Crypt Fables Digital series[26] Facebook, YouTube
2016 The Birch Short film[4] Facebook, YouTube
Slice of Summer Short film series Chiller Network
My First Day Short film[25] Facebook, YouTube
2015 This Forgotten Day in Fright Digital series Hearst Digital Studios
The Thing in the Apartment Short film[25] Facebook, YouTube

References

  1. ↑ Ramos, Dino-Ray (2017-11-15). "OBB Pictures And Eli Roth's Crypt TV Partner To Produce Horror Projects". Deadline. Retrieved 2018-03-27.
  2. ↑ Shields, Mike (2017-10-31). "Jason Blum-backed Crypt TV thinks the next Freddy Krueger will be launched on mobile phones". Business Insider. Retrieved 2018-03-27.
  3. 1 2 3 4 5 6 Faughnder, Ryan (2017-08-18). "Horror video start-up Crypt TV is building a scary universe for the smallest screens". Los Angeles Times. Retrieved 2018-03-27.
  4. 1 2 3 4 5 Swant, Marty (2018-02-27). "Meet the Horror Aficionado Who Wants to Scare You on Your Phone". AdWeek. Retrieved 2018-03-27.
  5. ↑ Canal, Emily (2018-03-27). "How This Startup Hopes to Take a Bite Out of the Horror Industry by Becoming the "Marvel for Monsters"". Inc. Retrieved 2018-03-28.
  6. ↑ "Hollywood's New Leaders in Digital". Variety. 2017-10-18. Retrieved 2018-03-27.
  7. ↑ "Tribeca N.O.W. Special Screenings - Crypt TV's Monster Madness". TribecaFilm.com. Retrieved 2018-03-27.
  8. ↑ "These Are The 24 Streamy Winners Announced At Last Night's 'Premiere Awards'". TubeFilter. 2017-09-25. Retrieved 2018-03-27.
  9. 1 2 "Webby Award winners - The Birch". WebbyAwards.com. Retrieved 2018-03-27.
  10. ↑ Yamato, Jen (2014-10-15). "Eli Roth Launches Vine Talent Search, Will Develop Original Idea With Winner". Deadline. Retrieved 2018-03-27.
  11. ↑ "Jack Davis Gives New Life to Monsters with CryptTV". Millennial Magazine. 2018-02-28. Retrieved 2018-03-27.
  12. 1 2 Faughnder, Ryan (2018-03-27). "Digital horror startup Crypt TV raises $6.2 million to fund growth". Los Angeles Times. Retrieved 2018-03-27.
  13. 1 2 3 Gutelle, Sam (2017-01-13). "Character-Driven Short Film 'The Birch' Crosses 10 Million Views As Crypt TV Screams Into 2017". TubeFilter. Retrieved 2018-03-27.
  14. ↑ Gutelle, Sam (2017-06-19). "Through Giggles The Clown, Crypt TV Turns One Of Its Characters Into An Online Video Star". TubeFilter.com. Retrieved 2018-03-27.
  15. ↑ "go90 shows - Ghosted". go90.com. Retrieved 2018-03-27.
  16. ↑ Gutelle, Sam (2017-09-28). "Crypt TV Launches 'Ghosted,' Its Exploration Of The Haunted South, On Go90". TubeFilter.
  17. ↑ McMillan, Graeme (2016-07-14). "Eli Roth's 'El Terror' Contest Wants to Find the Next Big Scare in Horror". Hollywood Reporter. Retrieved 2018-03-27.
  18. ↑ Weiss, Geoff (2017-07-11). "Fullscreen, Crypt TV To Produce 'Afterlife' Horror Series Following Pitch Competition". TubeFilter. Retrieved 2018-03-27.
  19. ↑ Anthony D'Alessandro (2016-07-20). "Eli Roth's Crypt TV To Debut Horror Shorts Series On Chiller Network: Comic-Con". Deadline. Retrieved 2018-03-27.
  20. ↑ Jarvey, Natalie (2015-09-01). "Hearst Digital Studios Teams With Eli Roth's CryptTV on New Series (Exclusive)". The Hollywood Reporter. Retrieved 2018-03-27.
  21. ↑ Derschowitz, Jessica (2015-07-20). "Eli Roth is 'murdering' social media stars on Snapchat". Entertainment Weekly. Retrieved 2018-03-27.
  22. ↑ Lang, Brent (2015-07-20). "Eli Roth on Snapchat Mystery: A Lot of People Have Guessed the Murderer". Variety. Retrieved 2018-03-27.
  23. ↑ Kantrowitz, Alex (2015-07-20). "Social Media Stars Killed Off In Snapchat Murder Mystery By "Hostel" Producer". Buzzfeed. Retrieved 2018-03-27.
  24. ↑ Mufson, Beckett (2015-07-20). "[Exclusive] We Spoke to Eli Roth About Making a Horror Movie for Snapchat". Vice.com. Retrieved 2018-03-27.
  25. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 "Crypt TV filmography". IMDb.com. Retrieved 2018-03-27.
  26. ↑ "Crypt Fables Facebook". Facebook.com. Retrieved 2018-03-27.
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