Cruel (Snakehips song)

"Cruel"
Single by Snakehips featuring Zayn
Released 15 July 2016 (2016-07-15)
Format Digital download
Genre Pop
Length 3:48
Label
Songwriter(s)
Producer(s)
Snakehips singles chronology
"Money on Me"
(2016)		 "Cruel"
(2016)		 "Burn Break Crash"
(2016)

"Money on Me"
(2016)		 "Cruel"
(2016)		 "Burn Break Crash"
(2016)
Zayn singles chronology
"Wrong"
(2016) Wrong2016		 "Cruel"
(2016) Cruel2016		 "Freedun"
(2016) Freedun2016
Music video
"Cruel" on YouTube

"Cruel" is a song by British production duo Snakehips featuring English singer Zayn. It was released as a single on 15 July 2016 by Sony Music UK and Columbia Records. The song was written and composed by Oliver Lee and James Carter of Snakehips, along with Cass Lowe, Erik Hassle and Zayn. "Cruel" received critical acclaim, with NME ranking the song at number 50 on their "50 Best Tracks of 2016" list,[1] and MuuMuse ranking it at number 88 on their "Top 100 Singles of 2016" list.[2]

Music video

An accompanying music video for "Cruel" premiered on YouTube on 9 August 2016 and stars Zayn as he sings the song inside a building in an Asian town.[3] The video was directed by Alex Southam.[4]

Charts

Chart (2016) Peak
position
Australia (ARIA)[5] 34
Belgium (Ultratip Flanders)[6] 24
France (SNEP)[7] 147
Ireland (IRMA)[8] 55
New Zealand (Recorded Music NZ)[9] 31
Portugal (AFP)[10] 89
Scotland (Official Charts Company)[11] 31
Sweden (Sverigetopplistan)[12] 79
UK Singles (Official Charts Company)[13] 33
UK Asian (Official Charts Company)[14] 1
US Hot Dance/Electronic Songs (Billboard)[15] 17

Certifications

Region CertificationCertified units/Sales
Australia (ARIA)[16] Gold 35,000^
United Kingdom (BPI)[17] Silver 200,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Label
Worldwide 15 July 2016 Digital download

References

  1. ↑ "NME's Tracks Of The Year 2016 - NME". Playlists.applemusic.com. Retrieved 6 January 2018.
  2. ↑ "The Top 100 Singles of 2016". MuuMuse. 2016-12-17. Retrieved 2017-09-09.
  3. ↑ "Snakehips - Cruel (Official Video) ft. ZAYN". YouTube. 9 August 2016. Retrieved 27 August 2016.
  4. ↑ josepvinaixa (14 July 2016). "Snakehips "Cruel" (featuring ZAYN) [Single Premiere]". Josepvinaixa.
  5. ↑ "Australian-charts.com – Snakehips feat. Zayn – Cruel". ARIA Top 50 Singles. Retrieved 6 August 2016.
  6. ↑ "Ultratop.be – Snakehips feat. Zayn – Cruel" (in Dutch). Ultratip. Retrieved 3 September 2016.
  7. ↑ "Lescharts.com – Snakehips feat. Zayn – Cruel" (in French). Les classement single. Retrieved 31 July 2016.
  8. ↑ "Chart Track: Week 30, 2016". Irish Singles Chart. Retrieved 31 July 2016.
  9. ↑ "NZ Top 40 Singles Chart". Recorded Music NZ. 5 September 2016. Retrieved 2 September 2016.
  10. ↑ "Portuguesecharts.com – Snakehips feat. ZAYN – Cruel". AFP Top 100 Singles.
  11. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 1 August 2016.
  12. ↑ "Swedishcharts.com – Snakehips feat. Zayn – Cruel". Singles Top 100. Retrieved 31 July 2016.
  13. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 31 July 2016.
  14. ↑ "Official Asian Chart Top 40". Official Charts Company. 5 August 2016. Retrieved 5 August 2016.
  15. ↑ "Snakehips Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved August 23, 2016.
  16. ↑ "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association. 19 September 2016. Retrieved 17 September 2016.
  17. ↑ "British single certifications – Cruel". British Phonographic Industry. Retrieved 17 February 2017. Select singles in the Format field. Select Silver in the Certification field. Enter Cruel in the search field and then press Enter.


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