Creative Allies

Creative Allies
Type of site
 Tools & Application For Designers
Founded 2009
Headquarters Raleigh, NC, US, U.S
Key people Greg Lucas, Carter Laren, Donald Thompson
Website www.creativeallies.com
Registration Facebook Connect
Launched March 2010
Current status Active

Creative Allies is an international online design community and fan engagement platform that provides visual artists with opportunities to design unique and original artwork bands, brands, festivals, and films.[1] Through its proprietary technology, comprehensive marketing services, strategic partnerships and by working with brands, bands and celebrities such as Arizona Iced Tea, Dr. Dre, Maroon 5, Selena Gomez, Lady Antebellum, Slipknot, Keith Urban, Ice Cube, OneRepublic, Rick and Morty, Twenty One Pilots, MacGyver,[2] and Gavin DeGraw,[3] Creative Allies has cultivated a community of over 125,000 designers with more than 180,000 fans. The platform gives artists the opportunity to win prizes, and allows their designs to be sold as merchandise, earning them a commission on each sale.[4] The platform gives artists direct access to creative opportunities in addition to giving individuals an outlet to showcase their talent.

History

Creative Allies was founded in 2009 by entrepreneur Sean O'Connell, CEO of Music Allies.[5] In the same year, current Greg Lucas joined to help spearhead the launch of Creative Allies.[6] Lucas initially managed the marketing side of the company as a project manager, salesperson and strategic consultant for an array of independent labels and festivals ranging from Justin Timberlake's Tennman Records to Outside Lands Music and Arts Festival.[7] With both O'Connell and Lucas' expansive experience in the music industry, they were able to create an online community made up of over 43,000 designers and numerous musicians and bands.[8]

Creative Allies is now led by its President & CEO, Donald Thompson, a business strategist who believes that every day should be the day to dream bigger and work smarter. A global executive, entrepreneur, keynote speaker and author, Donald has a passion for building businesses and growing leaders. In 2016, under Donald’s leadership, Creative Allies has expanded the business development and marketing teams as well as diversified service offerings in an effort to grow the Creative Allies community.

References

  1. ↑ "Creative Allies Launches Free Facebook App That Creates Design Contests For Musicians - hypebot". hypebot.com.
  2. ↑ "Creative Allies Reintroduces MacGyver with Comic, Design Contest". pastemagazine.com.
  3. ↑ WENN. "Gavin Degraw - Gavin Degraw Wants Fans To Design Tour Emblem - Contactmusic.com". Contactmusic.com.
  4. ↑ "Creative Allies Launches BandArt App and Announces Major Partnerships - MTT Open - Music Think Tank". musicthinktank.com.
  5. ↑ "Creative Allies, Inc.: Private Company Information - Businessweek". Businessweek.com.
  6. ↑ "Music Allies Expands With Creative Allies". All Access.
  7. ↑ "Speak with Gregory Lucas - at Creative Allies". askvisory.com.
  8. ↑ "Creative Allies". Gust.
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