Creador

Creador
Type of site
 Private
Founded 2011, 6 years ago
Headquarters Kuala Lumpur, Malaysia
Founder(s) Brahmal Vasudevan
CEO Brahmal Vasudevan
Key people Anand Narayan
D. Cyril Noerhadi
Kevin Loh
Adrian Ong
Industry Private Equity
Products Growth Capital
Website www.creador.com

Creador is a private equity firm focused on growth capital investments in South and Southeast Asia, primarily Indonesia, Malaysia, Philippines, Singapore, India, and also in Sri Lanka. The firm has offices in Malaysia, Indonesia, India and Mauritius.[1]

Established in 2011 by Brahmal Vasudevan, the firm has raised close to $900 million of investor commitments across 3 private equity funds since the inception.[2][3] The firm invests in various industries including financial services, consumer durables, retail, F&B, pharmaceutical, healthcare, media and business services.[4]

Private Equity Firm

Established in 2011, Creador, as a private equity firm raised a total of close to $900 million from leading endowments, fund of funds, pension funds, banks and family offices across the world.[5]

Milestones and Prominent Investments

Creador has three funds, Creador I, Creador II, and Creador III, with total Assets Under Management (AUM) of US$880 million.[2][6]

Fund Amount (in US$ million) Year of Establishment Status
Creador I
130
2011
 Fully deployed across 7 investments.
Creador II
331
2013
 Fully deployed across 14 investments.
Creador III
419
2015
 Being deployed.

Creador I

Established in 2011, Creador closed its maiden fund, Creador I, at US$130 million. There were a total of seven investments made in this fund across Indonesia, Malaysia, and India.

Investment Year Company Description
Cholamandalam
2012
 Cholamandalam is a pan-Indian composite financial services provider established in 1978 and is engaged in the business of providing vehicle financing, home equity financing, business financing, stock broking and distribution of financial products. Creador invested around Rs 106 crore in Cholamandalam in early 2012. Creador exited their investment in June 2016 and generated 5x returns in local currency terms.[7]
Media Nusantara Citra
2012
 Media Nusantara Citra is free-to-air TV operator in Indonesia with the TV audience share across its RCTI, MNC TV, Global TV, and iNews TV channels.[8]
OldTown White Coffee
2012
 OldTown is Malaysia Asian restaurant chain and a player in the coffee segment. Established in 1999, OldTown comprises two business segments: F&B restaurants and Retail ready-to-drink coffee. The group launched its restaurant business in 2005 and has over 200 outlets in Malaysia, Singapore, Indonesia, and China. Creador had invested $15 million in the company and has now fully exited this investment.[9]
Repco
2013
 A housing finance company promoted by Repco Bank, which is based in Chennai, Tamil Nadu. The company was backed by Carlyle and Creador in 2013, and in 2014 Creador has sold its stake and generated 2.6x returns in USD terms.[10]
Simba
2013
 Simba is the cereal player in Indonesia. Established in 1997, Simba also has a presence in the snacks segment in Indonesia and a private label export snacks business. Simba was Creador's second investment in Indonesia after MNC Skyvision. Creador acquired Simba from Godrej Consumer Products Limited.[11]
BFI
2013
 BFI is a multi-finance company in Indonesia. Established in 1981, the company focuses its business on the financing of cars and motorcycles for the middle and lower-middle segment of the economy.[12]
Bonia
2013
 A Malaysian-based fashion brand with a dominant position in womenís luxury bags. Established in 1974, Bonia has a wide product range covering bags, footwear, apparel, and accessories.[9]

Creador II

Creador's second fund, Creador II closed at $331 million in 2014[2] and the fund was fully deployed across 12 investments.[4] Concurrently and in 2013, Creador established a dedicated operations and strategy team, known as Creador+, which focuses on value creation within the portfolio.

Investment Year Company Description
GHL
2013
 A payment solutions provider in Southeast Asia, providing integrated end-to-end payment solutions encompassing physical and virtual payments. Creador acquired a stake in GHL in November 2013. In March 2017, Creador sold its stake at GHL Systems to Actis. Creador exited from GHL with a return of 2.8x in local currency terms.[13][14]
Somany Ceramics
2014
 Established in 1968, Somany Ceramics Limited (SCL) is an Indian tiles producer including vitrified tiles. Creador bought the stake in Somany in early 2014. In April 2017, Creador fully exited its investment in Somany Ceramics with a return of 5.3x in local currency terms.[3][15][16]
Bank Index Selindo
2014
 A private commercial bank in Indonesia. The Bank commenced operations in 1993, providing working capital and investment loans to small to medium-sized enterprises.[12]
Vectus
2014
 A plastic water tanks and plastic pipes producer in India. It also offers PVC, CPVC, PPR and Composite pipes and fittings under the Vectus brand.[17]
CTOS Data System
2014
 A credit bureau in Malaysia, providing data and analytical tools to clients. CTOS helps organizations manage credit risk and prevent fraud.[18]
Ashiana Housing
2015
 A developer in the mid-income housing segment to provide modern houses in India.[19]
PC Jeweller
2015
 A Pan-India gold and diamond jewelry retail chain. PC Jeweller also exports handmade gold jewelry and retailing through an online website.[20]
Asiamet Education Group
2015
 ASIAMET Education Group Berhad is a Medical and Allied Health education provider in Malaysia. Asiamet operates across Peninsular and East Malaysia.[21]
RedCap
2015
 Established in 1998, RedCap Pharmacy (formerly known as D'Apotic) is a retail pharmacy chain currently operating in the southern and central region of Peninsular Malaysia.[22][23]
Nipress
2015
 An Indonesian-based company engaged in the manufacturing of automobile, motorcycle, and industrial batteries for both domestic and export markets.
Cimory
2015
 Cimory Group is a protein-based packaged food and beverage product manufacturer in Indonesia, with a market share in yogurt and premium sausage. The Group is based in Jakarta, with manufacturing facilities in Greater Jakarta and Central Java.
7-Eleven
2015
 7-Eleven Malaysia is a24-hour convenience store operator in Malaysia with over 2000 outlets. The Company retails a variety of products with over 2,200 SKUs, fresh food and beverages and private-label products.[24]

Creador III

For its third fund, Creador raised $419 million and has made 3 investments to date.[6][25][2]

Investment Year Company Description
City Union Bank
2016
 City Union Bank (CUB) is a listed private, scheduled commercial bank in India focused on financing to Small and Medium Enterprises (SME), Trade and Retail segments.[26]
Corona Remedies
2016
 Indian based pharmaceuticals company that produce a wide range drugs in therapeutic segments like the cardio diabetic, nutraceuticals, gynecology, orthopedic and pediatrics[27]
Mr. DIY
2016
 MR. D.I.Y. is a home improvement retailer in Malaysia. The company retails a variety of household, hardware and electrical products. Established in 2005 and with its strong presence in Malaysia, MR. D.I.Y. launched its first international outlet in Bangkok, Thailand in January 2016.

Key Persons

Brahmal Vasudevan, Founder and Chief Executive Officer.

Anand Narayan, Managing Partner, Creador India.

D. Cyril Noerhadi, Senior Managing Director.

Kevin Loh, Managing Director.

Adrian Ong, Managing Director.

Creador+

Creador+ works together with companies on key operational and strategic matters. Projects include regional expansion strategies, new business growth programs, business unit level operational and profitability improvements, and cost reduction programs.[28]

Creador+ played a key role in supporting GHL during the company growth phase, including GHLís acquisition of e-pay Asia Ltd. in 2014, and launching of its merchant acquiring businesses in Malaysia and the Philippines in 2015 and 2016 respectively.

Creador+ had also introduced Bonia, a Malaysian-based fashion brand, to the management of several shopping complexes in Indonesia, for its expansion purpose into the country. Creador+ had also assisted in the survey of Bonia's branding to penetrate the Indonesian market.[28]

References

  1. ↑ Lee, Liz (9 September 2015). "Creador raises $250 mn, to seal two Indonesian deals".
  2. 1 2 3 4 "Creador raises $500m in Fund III, looking towards Sri Lanka and PH too". www.dealstreetasia.com. Retrieved 2017-11-14.
  3. 1 2 Bureau, Our (2017-05-01). "Creador II exits Somany Ceramics". The Hindu Business Line. Retrieved 2017-11-14.
  4. 1 2 Ramakrishnan, N (2016-07-25). "Flexible investment, fast returns — the Creador way". The Hindu Business Line. Retrieved 2017-11-14.
  5. ↑ Narasimhan, T. E. (2017-11-16). "PE firm Creador plans fresh funds worth up to $600 mn for India, SE Asia". Business Standard India. Retrieved 2017-11-17.
  6. 1 2 "PE firm Creador hits final close of Fund III, raises $415m". www.dealstreetasia.com. Retrieved 2017-11-14.
  7. ↑ "Creador exits from Cholamandalam Investment". www.dealstreetasia.com. Retrieved 2017-11-14.
  8. ↑ "Creador Invests US$28 Million in Indonesia's MNC Skyvision (Asia) - EMPEA". EMPEA. Retrieved 2017-11-14.
  9. 1 2 "Creador and its founder stir excitement in the market - Business News | The Star Online". www.thestar.com.my. Retrieved 2017-11-14.
  10. ↑ "PE firm Creador exits Repco partially - DealStreetAsia". www.dealstreetasia.com.
  11. ↑ antaranews.com. "Creador akuisisi perusahaan makanan ringan Simba - ANTARA News". www.antaranews.com. Retrieved 2017-11-14.
  12. 1 2 "Creador buys 20% in Indonesian Index Selindo bank for $24m - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-11-14.
  13. ↑ "Creador Partially Exits OldTown White Coffee (Asia) - EMPEA". EMPEA. Retrieved 2017-11-14.
  14. ↑ "Malaysia: Actis acquires major stake in GHL Systems with $65.5m deal, Creador exits - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-11-14.
  15. ↑ "Creador exits Somany Ceramics with high return". VCCircle. 2017-04-20. Retrieved 2017-11-14.
  16. ↑ Bureau, Our (2017-04-20). "PE firm Creador exits from Somany Ceramics". The Hindu Business Line. Retrieved 2017-11-14.
  17. ↑ Narasimhan, T. E. (2014-06-19). "PE firm Creador invests Rs 100 cr in Vectus Ind". Business Standard India. Retrieved 2017-11-14.
  18. ↑ "Creador poised to reap rewards from CTOS buy - Business News | The Star Online". www.thestar.com.my. Retrieved 2017-11-17.
  19. ↑ "MY's Creador invests $16.2m in India's Ashiana - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-11-14.
  20. ↑ Chanchani, Madhav; Shah, Sneha (2015-03-19). "Creador Advisors purchases 3.2% stake in PC Jewellers for Rs 143 crore". The Economic Times. Retrieved 2017-11-14.
  21. ↑ "Creador, SMRT acquire Masterskill for $31.5m - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-11-14.
  22. ↑ "Creador injects $24.53m in RedCap Pharmacy for expansion". www.dealstreetasia.com. Retrieved 2017-11-14.
  23. ↑ "Creador enters pharmacy retail business - Business News | The Star Online". www.thestar.com.my. Retrieved 2017-11-14.
  24. ↑ "Malaysia: Private equity Creador buys 6.56% in 7-Eleven for $25.3m - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-11-14.
  25. ↑ "Creador achieves Fund III first close of $250m, to seal two Indonesian deals in Oct". www.dealstreetasia.com. Retrieved 2017-11-14.
  26. ↑ "Exclusive: Creador exits City Union Bank with high returns". VCCircle. 2017-05-30. Retrieved 2017-11-14.
  27. ↑ Dave, Sachin; Dutta, Vishal (2016-07-13). "Creador Capital close to investing Rs 118 crore for minority stake in Corona Remedies". The Economic Times. Retrieved 2017-11-14.
  28. 1 2 "Teams play crucial role in business diligence - Business News | The Star Online". www.thestar.com.my. Retrieved 2017-11-17.

Pranala Luar

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