Craig Bernard

Craig Bernard
Born Canada
Alma mater University of Toronto
Genres Music videos
Occupation(s) Executive producer, director
Organizations BLVD Industries, Refused TV, Blink Pictures, Fever Content
Years active 2001–present

Craig Bernard is a Canadian executive producer and director of short-form content featuring visual effects, VR, motion graphics and animation. Formerly the chief creative officer for Samo VR, Bernard became an executive producer for Fever Content, a Los Angeles-based virtual-reality company, in 2017.[1] He has directed or produced for many artists, including Avicii, Bruno Mars, Danko Jones, David Usher, Disturbed, and Grouplove.

Career

After graduating in English from the University of Toronto, Bernard moved to Vancouver and worked as a photographer and in film production.[2] In 2003 in Canada, he received two nominations for the Juno awards Video of the Year, one for the David Usher video for "Black Black Heart",[3] and a second for "Lovercall" by Danko Jones.[4] He received an award for "best post-production" at the MuchMusic MMVA in 2002.[5][6]

Bernard transitioned to executive producer at his own company, Blvd Industries in Los Angeles,[7] and at Refusedtv.[5] He worked on music videos for Avicii,[2] Awolnation,[5] Bruno Mars,[2] Grouplove,[8] John Newman,[2] and Tiësto,[2] among others. In 2009 he was executive producer on the post-production of Lexus' Dark Ride, an interactive film.[9] In 2014 he produced Grouplove's music video for "I'm With You",[10] which received over 2.8 million views on YouTube,[11] and the following year he was director, with Culley Bunker, of Disturbed's video for "The Light",[12] which received over 60 million views on YouTube[13] and positive critical acclaim.[12][14][15] In 2016 he was the Creative Director, with Sara Mora Ivicevich Producer, of Eden's video for the single "Drugs".[16]

In 2017 Bernard became an executive producer for the Los Angeles-based virtual-reality company Fever Content.[1] He told Buzzfeed Community that year of his love of science and mathematics, and said that if he weren't working in film, he would be "at NASA or some rocket propulsion company".[17]

Music videos and awards

Year Song Position Awards/nominations
2001 David Usher: "Black Black Heart" Director[5][6] Won: MuchMusic Video Award for Best Pop Video (2002)[6]

Won: MuchMusic Video Award for Best Post-Production (2002)[6]
Nominated: Juno Award for Video of the Year (2003)[3]

Danko Jones: "Lovercall" Director[5] Nominated: Juno Award for Video of the Year (2003)[4]
Dope "Now or Never" Director[5]
2002 Danko Jones: "Sound of Love" Director[5]
Danko Jones: "I Want You" Director[5]
2010 Los Campesinos!: ": Romance is Boring" Producer[18]
Taio Cruz: "Break Your Heart" Producer[18]
2011 Twin Atlantic: "What is Light? Where is Laughter?" Producer[5]
CeeLo Green: "I Want You" Executive producer[18]
Inna: "Club Rocker" Executive producer[18]
Brandi Carlile: "That Wasn't Me" Executive producer[18]
Awolnation: "Kill Your Heroes" Executive producer[18]
2012 Bruno Mars: "Locked Out of Heaven" Executive producer[18] Won: MTV Video Music Award for Best Male Video (2013)}[19]

Nominated: MTV Video Music Award for Video of the Year (2013)[19]
Nominated: MTV Video Music Award for Best Pop Video (2013)[19]
Nominated: World Music Award for World's Best Video (2013)
Nominated: NAACP Image Award for Outstanding Music Video (2013)[20]

Kerli: "The Lucky Ones" Executive producer[18]
2013 Bruno Mars: "When I Was Your Man" Executive producer[18]
Benny Benassi: "Dance the Pain Away" Executive producer[18]
Bruno Mars: "Gorilla" Executive producer[18]
Grouplove: "Shark Attack" Executive producer[18]
Avicii: "Hey Brother" Executive producer[18] Nominated: MTV Video Music Award for Best Video with a Social Message (2014)[21]
Grouplove: "Ways to Go" Executive producer[18]
2014 Colbie Caillat: "Hold On" Executive producer[18]
Chromeo: "Come Alive" Executive producer[18] Nominated: MuchMusic Video Award for Best EDM/Dance Video (2014)[22]
Grouplove: "I'm With You" Executive producer[18]
2015 Disturbed: "The Light" Director (with Culley Bunker)[18][12]
Kaskade: "Never Sleep Alone" Executive producer[18]
2016 Eden: "Drugs" Producer (with Sara Mora Ivicevich)[16] Virtual reality music video

References

  1. 1 2 Pressberg, Matt (5 July 2017). "Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive)", The Wrap.
  2. 1 2 3 4 5 Ralph, Vivien (11 August 2017). "Bruno Mars, Aviici, John Newman: An Interview With Music Video Director Craig Bernard". ShowbizBytes.
  3. 1 2 "Video of the Year 2003". Juno Awards.
  4. 1 2 "Video of the Year 2003". Juno Awards.
  5. 1 2 3 4 5 6 7 8 9 "Craig Bernard". Music Video DataBase. Archived from the original on 12 September 2017.
  6. 1 2 3 4 "Swollen Members Clean Up At MuchMusic Awards". Billboard. 17 June 2002.
  7. ↑ "Blvd Industries", Shots.
  8. ↑ Tobogan, Randy (11 August 2017). "Craig Bernard: Spreading the Fever of VR Content". 6 Questions.
  9. ↑ Macleod, Duncan (17 May 2010). "Lexus Dark Ride". Inspiration Room.
  10. ↑ Klinger, Doug (18 June 2014). "New Release: Grouplove “I’m With You” Directed By Cameron Duddy And Harper Smith". IMVDb.
  11. ↑ Grouplove–"I'm With You", YouTube, 12 June 2014
  12. 1 2 3 "Disturbed Taps Directors Culley Bunker and Craig Bernard for 'The Light' Video". Blabbermouth.net. 12 October 2015.
  13. ↑ Disturbed–"The Light", YouTube, 20 November 2015
  14. ↑ Werkheiser, Seth (20 November 2015). "Disturbed hope you see 'the light' in latest video". Metal Insider.
  15. ↑ Divita, Joe (20 November 2015). "Disturbed Release Powerful Video for 'The Light'". Loudwire.
  16. 1 2 "EDEN, the "Drugs" VR Experience". gantproductions.com. Retrieved 12 September 2017.
  17. ↑ "4 Things You Should Know about VR's Hottest New Music-Driven Production Company: Fever Content". BuzzFeed Community. 5 July 2017. Archived from the original on 11 September 2017.
  18. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 "Craig Bernard", IMVMDb.
  19. 1 2 3 "MTV VMAs 2013: Full Winners List". Billboard. 25 August 2013.
  20. ↑ Couch, Aaron (1 February 2013). "NAACP Image Awards: Winners Announced". The Hollywood Reporter.
  21. ↑ "2014 MTV Video Music Awards Nominations: Get The Full List". MTV News. Retrieved 2017-09-08.
  22. ↑ "2014 MuchMusic Video Awards—List of Highlights, Winners, and Performances". Popdust. 18 June 2014.
  • Craig Bernard on IMDb
  • Craig Bernard on IMVMDb
  • "Craig Bernard". Music Video DataBase. Archived from the original on 12 September 2017.
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