Conductor (company)

Conductor
Private
Industry Digital marketing
Headquarters New York City, New York
Website conductor.com

Conductor was founded in 2006 as a marketing services company, and launched its SaaS (Software as a Service) platform, Conductor Searchlight, in 2010.[1][2] The company’s primary product is Conductor Searchlight, a cloud-based content intelligence platform.[3][4] Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.

On March 6, 2018, it was announced that WeWork would acquire Conductor.[5][6][7]

Insight Stream

In 2016, Conductor introduced Insight Stream, a technology that aggregates multiple marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console into one stream.[8] It has since become a foundational part of Conductor’s software platform.

Culture

Conductor has been named one of Crain’s best places to work in New York on 7 occasions.[9] Conductor has a 4.6 rating out of 5 on the job review site Glassdoor, with 89% recommending the company to a friend and 99% approving of the CEO Seth Besmertnik. As Co-Founder and CEO, Besmertnik is an evangelist of People-First Culture, the idea that the position of employer should be one of servant leadership.[10]

The Conductor Foundation

Conductor’s charitable arm, the Conductor Foundation, offers free access to the company’s technology and support in the form of a yearly grant to mission-based organizations, helping them improve their digital marketing activities.[11][12] Past and present beneficiaries include the 9/11 Memorial, March of Dimes, Teach for America, and the World Wildlife Foundation.

Customer-First Marketing

In 2017 Conductor became a major proponent of the marketing approach known as Customer-First Marketing, a marketing philosophy that designates providing value to customers and potential customers as the primary purpose of all marketing efforts and materials.[13][14]

History

Conductor was founded in New York City in 2006.[15][16] In 2012 the company ranked at number thirty-eight on the Inc. 500 list of US companies ranked by highest growth percentage, and received $20 million in financing.[17][18] Conductor has been ranked as a best place to work (small/medium-sized category) in the state of New York by the Crain organization for 7 years running.The company added an office in San Francisco in 2014.[19] In February 2015 Conductor raised $27 million in Series D round funding.[20] The CEO of the company is Seth Besmertnik.[21]

In March 2018, WeWork announced it would be acquiring Conductor. [22][23]

References

  1. ↑ Conductor Proves Web Presence Management Is A Real Thing
  2. ↑ Content & SEO technology with proven workflows that guide you to revenue
  3. ↑ Playing to Win: How Gamification Helped Boost This Company's Sales
  4. ↑ Conductor Platform Website
  5. ↑ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  6. ↑ WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
  7. ↑ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  8. ↑ Conductor adds Insight Stream to its Searchlight platform
  9. ↑ Inside The Office Of SEO Company Conductor, One Of The Best Work Places In New York
  10. ↑ Conductor's People-First Culture Blog
  11. ↑ The Conductor Foundation Homepage
  12. ↑ The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
  13. ↑ Marketing Chart: How important customer-first marketing is to consumers
  14. ↑ Your Guide to Customer-First Marketing
  15. ↑ Conductor provides search engine optimization measurement and optimization tools.
  16. ↑ Best Places to Work 2013
  17. ↑ Conductor provides search engine optimization measurement and optimization tools.
  18. ↑ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
  19. ↑ These guys are betting you can still get noticed online without ads
  20. ↑ Conductor Proves Web Presence Management Is A Real Thing
  21. ↑ Conductor Says It Wants To “End” Ads And Turn “Web Presence Management” Into A Real Thing
  22. ↑ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  23. ↑ WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
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