Cinnamon Roll Day

Cinnamon Roll Day
Official name Kanelbullens dag
Observed by Sweden, Finland
Celebrations Baking and eating homemade cinnamon rolls
Date 4 October
Next time 4 October 2019 (2019-10-04)
Frequency annual

Cinnamon Roll Day (Kanelbullens dag) falls on October 4th each year.[1] It is an annual secular holiday in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt.[2] At the time, she was a project manager for Hembakningsrådet (Home Baking Council), which was historically a trade group supported by yeast manufacturers, flour producers, sugar manufacturers, and margarine manufacturers, and is now supported by the Dansukker brand of sugar.[3]

Cultural role

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of yeast, flour, sugar and margarine.

The day is promoted through advertising signs in shops and cafés. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad.[4]

Most official celebrations of food are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular.[5] According to Swedish ethnologist Jonas Engman, the popularity is due in part to a crisis of national identity, which has caused people to value things that remind them of positive features from past years.[5]

Date

Cinnamon Roll Day is celebrated on October 4 because Kaeth Gardestedt and the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Monday, crayfish, or fermented herring.

In 1999, when Cinnamon Roll Day was launched, International Children's Day was also on October 4th, and "a thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".[6]

See also

References

  1. ↑ Alla dessa dagar Dagens Nyheter
  2. ↑ Med hembakat skänker vi varandra glädje och omtanke Archived [Date missing] at hemmetsjournal.se [Error: unknown archive URL]
  3. ↑ Nyhetsbrev från Hembakningsrådet: Nr 1 april 2010
  4. ↑ Kanelbullens Dag för 9:e året! arkiverad 21 oktober 2007 från originalet
  5. 1 2 "Why Cinnamon Bun Day is an enduring Swedish success". The Local. 2016-10-04. Retrieved 2018-10-08.
  6. ↑ Högtider: Varför är kanelbullens dag den 4 oktober?
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