ChuChu TV

ChuChu TV
Origin Chennai, India
Website chuchutv.com
YouTube information
Channel
Years active 2013–present
Genre Edutainment
Subscribers 19.8 million +
Total views 15.3 billion +
100,000 subscribers 2014
1,000,000 subscribers 2014
10,000,000 subscribers 2017
Subscriber and view counts updated as of 19 September 2018.

ChuChu TV is an Indian edutainment YouTube channel. ChuChu TV is the 43rd most subscribed YouTube channel in the world, with over 20 million subscribers.[1] It is the fourth most subscribed YouTube channel in India, and has over 15.8 billion video views.[2][3][4] ChuChu TV consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with an incorporation of peppy music and a modern day aesthetic in them. The channels include ChuChu TV Nursery Rhymes & Kids Songs, ChuChu TV Surprise Egg Toys, ChuChu TV FunZone and ChuChu TV StoryTime. ChuChu TV has been rated a 4 Star by Common Sense Media which is the most trusted kids and family media rating system in USA.[5]

On 14 November 2014, ChuChu TV Nursery Rhymes released "Johny Johny Yes Papa and Many More Videos", which has received over 1.5 billion views as of September 2018, making it the third most viewed YouTube non-music video of all time.[6]

The other channels operated by ChuChu TV are ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish).

History

ChuChu TV's founder, CEO and creative director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, named "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChuTV Surprise was launched to cater to kids who are 4-6 years old, which has since received an encouraging response globally with over 2 billion views and 4 million subscribers at present.[7][8] One third of ChuChu TV's views come from the United States and India. ChuChu TV has about 200 employees.[9]

Merchandising

The brand's increasing popularity around the world propelled them to dive into the business of creating consumer products. In 2016, ChuChu TV announced a partnership with DreamTheatre for the purpose of licensing and merchandising. The merchandise revolves around core categories like Toys, Games, Apparel, Home ware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to Asia, Europe, and the U.S.[10]

Awards

The channel has since been awarded YouTube's "Silver Play Button", for gaining over 100,000 subscribers, the "Gold Play Button", for crossing over 1,000,000 subscribers, and the "Diamond Play Button", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs". [11] [12]The brand has achieved 'Silver Play Button' for their main channel and 5 sub channels namely Surprise, Spanish, Portuguese, Funzone and Story time. Also, Spanish and Surprise channels received 'Gold Play Button' for crossing 1,000,000 subscribers.[13] [14]

Apps

The company launched its first entertainment app called "My ChuChu Coloring Book" on 2 January 2015, later followed by "My ChuChu Puzzle" which launched on 10 February of the same year. ChuChuTV launched the Pro version of its app on 13 November 2017.

Other platforms

ChuChu TV is available on YouTube Kids and Roku, and it is available on Amazon Prime Video in India.[15][16][17]

References

  1. ↑ "List of most-subscribed YouTube channels". wikipedia.
  2. ↑ "India's Third Most Watched Youtube Channel Has Nothing to Do With Adults". News18. Retrieved 19 July 2016.
  3. ↑ "ChuChu TV Surprise Achieves One Million YouTube Subscriber Milestone". PR Newswire. Retrieved 20 June 2016.
  4. ↑ "How ChuChu TV is reinventing kids' entertainment". Business Standard. Retrieved 14 August 2017.
  5. ↑ "ChuchuTV TV Review by Common Sense Media". Common Sense Media. Retrieved 1 January 2017.
  6. ↑ "Johny Johny Yes Papa and Many More Videos". ChuChu TV Nursery Rhymes. YouTube. 14 November 2014. Retrieved 5 September 2016.
  7. ↑ "ChuChu TV wields rhyme and reason to conquer YouTube". LiveMint.
  8. ↑ "How to Get One Billion Views on YouTube: Read the Comments and Spend Time With Your Kids". Gadgets 360. NDTV.
  9. ↑ Madrigal, Alexis C. "Raised by YouTube". The Atlantic. Retrieved 5 October 2018.
  10. ↑ "ChuchuTV's new consumer products biz expects 8 to 10 percent as royalty". IndianTelevision.
  11. ↑ "Local edutainment channel mulls merchandising route". DT next.
  12. ↑ "An Indian dad turned his daughter's favourite nursery rhymes into a million-dollar business on YouTube". Quartz Media LLC.
  13. ↑ "Dad corners market on kids' entertainment with 10 million subscribers". NewIndianExpress.
  14. ↑ "Vinoth Chandar: The sensational YouTube dad behind ChuChu TV's wheels". Sify.
  15. ↑ "Amazon Prime Video ties up with kids content creator ChuChu TV". The Hindu Business Line. Retrieved 14 March 2017.
  16. ↑ "Now, watch ChuChu TV Studios' kids content ad-free exclusively on Amazon Prime". ET Brand Equity. Retrieved 28 February 2017.
  17. ↑ "YouTube Kids launched in India, offers safe videos for children". India Today. Retrieved 9 November 2016.
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