Cheryl Eisen

Cheryl Eisen
Born Cheryl Eisen
Nationality American
Occupation President at Interior Marketing Group, Inc.
Known for Home Staging, Interior Design, Celebrities, Model home design

Cheryl Eisen is a New York City-based home stager,[1][2][3][4] interior designer,[5][6][7] serial entrepreneur and founder of Interior Marketing Group, Inc.[1] The New York Times, The Wall Street Journal, The New York Post, The New York Observer, Good Housekeeping Magazine, and other notable media outlets have featured Eisen in association with her role in staging and designing New York City celebrity homes and luxury real estate.[1][4][8][9]

New York City Home Staging

Eisen, recognized for her uniquely effective design style, is frequently cited as an authority on New York City real estate and staging.[9][10][11] In 2012, The New York Times featured her in a cover story titled "Ruthless Came the Stager," discussing how Eisen transformed a West 17th Street Apartment in New York City in less than two weeks.[1]

In a 2009 article, LoftLife Magazine discussed Eisen's role in staging a model apartment in the greenest luxury building in the country, the Visionaire.[3]

In 2011, The New York Observer notes that actor Peter Weller hired Eisen to stage his penthouse for sale.[11]

In two separate articles, The Wall Street Journal highlighted Eisen as an authority on staging and the facilitation of real estate sales of financially challenging properties in New York City.[2][10] The property industry magazine Multihousing News also covered Eisen in an article on staging as a strategy for selling luxury apartments.[12]

She has appeared multiple times on the CBS program “Living Large."[11][13] The show featured Eisen's staging methods involving the sale of properties associated with celebrities.(YT1) In 2012, Bravo's TV’s Million Dollar Listing New York highlighted her work on one of Fredrik Eklund’s listings, which sold for $250,000 more than initial ask.[14] Eisen and Interior Marketing Group's work continues to be featured across local, national and international media outlets including NBC's Open House NYC,[15] Bravo TV's Real Housewives of New York City[16] and E! Network's Keeping Up With the Kardashians.[17][18][19]

One article called Eisen “the reigning prop princess of luxury New York real estate," while a 2012 New York Post article named her as a “go-to” resource and “secret weapon” for ‘Million Dollar Listing’ real estate broker Fredrik Eklund.[8][9]

In 2013, Real Estate Weekly features how The Sheffield, purveyors of high-end housing located on West 57th Street in New York City, chose Eisen to stage the fifty-fourth story model home where they would be hosting the 2013 VIP Broker's brunch.[20]

Eisen was credited for design work on the Puck Penthouses in 2014,[21] which set price records for New York City real estate.

In 2015, Eisen was tapped by PopSugar to star in Lionsgate and Rogue Atlas produced online show, "Upstaged,"[22] a look at some of NYC's most expensive addresses, dramatic home transformations, and information on how to make it all happen affordably.[23]

In 2017, a New York Business Journal article profiling Eisen's entrepreneurial journey reported that Interior Marketing Group has become a "multi-million-dollar, business" and one of "the largest home staging and interior design firms in Manhattan."[24]

Interior Marketing Group

Eisen is a founder and president of Interior Marketing Group, Inc. and her work has been associated to this company in a variety of publications.[1][25] Interior Marketing Group stages New York City luxury properties, worth $3 million or more, to increase their market desirability.[1]

Filmography

References

  1. 1 2 3 4 5 6 7 Elissa Gootman (July 27, 2012). "Ruthless Came the Stager". The New York Times. Retrieved February 14, 2013.
  2. 1 2 Maya Pope-Chappell. "Low Price, Hard Sell: Design Tips for the Cheapest Apartment Listings". The Wall Street Journal. Retrieved February 14, 2013.
  3. 1 2 "Loft Tour: Green Living on the Hudson". LoftLife. April 24, 2009. Archived from the original on October 17, 2011. Retrieved February 14, 2013.
  4. 1 2 "31 Days to Decluttered". Good Housekeeping Magazine. Retrieved February 14, 2013.
  5. ↑ "3 affordable ways to decorate your home like a star, according to a celebrity interior designer". Business Insider. Retrieved 2017-07-07.
  6. ↑ Higgins, Michelle (2017-04-14). "9 Ways to Make Your Home More Photogenic". The New York Times. ISSN 0362-4331. Retrieved 2017-07-07.
  7. ↑ "www.bizjournals.com/newyork/news/2017/01/26/how-this-powerhouse-ceo-reinvented-her-career-to.html". www.bizjournals.com. Retrieved 2017-07-07.
  8. 1 2 Fredrik Eklund (October 23, 2012). "Secret weapons". New York Post. Retrieved February 14, 2013.
  9. 1 2 3 "Is a Home's Celebrity Past Sexy Enough to Seduce a Buyer?". The Wall Street Journal. Interior Marketing Group. April 27, 2012. Retrieved February 14, 2013.
  10. 1 2 Stefanos Chen (January 31, 2013). "Furniture That Gets Around". The Wall Street Journal. Retrieved February 14, 2013.
  11. 1 2 3 Matt Chaban (May 3, 2011). "After Implants, RoboCop Sells Riverside Drive Penthouse". The New York Observer. Retrieved February 14, 2013.
  12. ↑ Jessica Fiur (August 9, 2012). "MHN Interview: Tricks of the Trade for Staging Luxury Apartments". MHN Online. Retrieved February 14, 2013.
  13. ↑ "Cheryl Eisen on Veegle". Veengle. Retrieved February 14, 2013.
  14. 1 2 "Interior Marketing Group and Cheryl Eisen on Bravo TV's Million Dollar Listing". Cherylynn212. YouTube. May 5, 2012. Retrieved February 14, 2013.
  15. 1 2 "Cheryl Eisen Reveals Secrets to Displaying Art". NBC New York. Retrieved 2017-07-07.
  16. ↑ "Bethenny Frankel Comes Face to Face With Her Old Life". Bravo TV Official Site. 2017-04-05. Retrieved 2017-07-07.
  17. ↑ "What A Celebrity Interior Designer Would Buy At Ikea". thezoereport.com. Retrieved 2017-07-07.
  18. ↑ "Inside Kim Kardashian's $30 Million Airbnb NYC Penthouse". E! Online. Retrieved 2017-07-07.
  19. ↑ "Instagram post by Interior Marketing Group • Apr 10, 2017 at 12:07am UTC". Instagram. Retrieved 2017-07-07.
  20. ↑ "The Sheffield hosts VIP brokers brunch". Real Estate Weekly. February 4, 2013. Retrieved February 14, 2013.
  21. ↑ Report, Post Staff (2014-11-05). "Inside the Puck Building's $66M penthouse". New York Post. Retrieved 2017-07-07.
  22. 1 2 Murphy, Shannon. "2015 POPSUGAR Video Slate". POPSUGAR Celebrity. Retrieved 2017-07-07.
  23. ↑ "PopSugar Wants to Make Millennials Happy With New Original Video Offerings". Retrieved 2017-07-07.
  24. ↑ "www.bizjournals.com/newyork/news/2017/01/26/how-this-powerhouse-ceo-reinvented-her-career-to.html". www.bizjournals.com. Retrieved 2017-07-07.
  25. ↑ "In News & On TV". Interior Marketing Group. Retrieved February 14, 2013.
  26. ↑ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Living Large: $7-Million Manhattan Penthouse". CBS New York. April 24, 2012. Retrieved June 13, 2013.
  27. ↑ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Celeb Studded TriBeCa Duplex". Cherylynn212. YouTube. June 18, 2012. Retrieved February 14, 2013.
  28. ↑ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Celeb Studded TriBeCa Duplex". The First Post. Retrieved February 14, 2013.
  29. ↑ "Interior Marketing Group's Cheryl Eisen shows the WSJ how to stage a Park Avenue PH". Cherylynn212. YouTube. April 7, 2012. Retrieved February 14, 2013.
  30. ↑ "Sleek Room Makeover with Fredrik Eklund". NBC New York. Retrieved 2017-07-07.
  31. ↑ "Interior Marketing Group's Cheryl Eisen, on Million Dollar Listing "All The World's A-Staging"". Vimeo. Retrieved 2017-07-07.
  32. ↑ Stager NYC (2013-04-08), Living Large In A Soho Penthouse CBS New York, retrieved 2017-07-07
  33. ↑ "Tips of The Trade: How To Decorate For The Holidays". NBC New York. Retrieved 2017-07-07.
  34. ↑ "Design Dilemmas Resolved with Cheryl Eisen". NBC New York. Retrieved 2017-07-07.
  35. ↑ "Tips of The Trade: Transforming a Triplex In One Week". NBC New York. Retrieved 2017-07-07.
  36. ↑ "Living Large: Two Apartments Converted Into One at 25 Columbus Circle". newyork.cbslocal.com. Retrieved 2017-07-07.
  37. ↑ "DIY Tricks for a Kids Bedroom". NBC New York. Retrieved 2017-07-07.
  38. ↑ "Adding Designer Touches Without Breaking the Bank". NBC New York. Retrieved 2017-07-07.
  39. ↑ "State of the Art Living with LG Signature". NBC New York. Retrieved 2017-07-07.
  40. ↑ "How to Decorate for the Holidays". NBC New York. Retrieved 2017-07-07.
  41. ↑ "The real estate trick billionaires use to sell their penthouses faster and for more money". Business Insider. Retrieved 2017-07-07.
  42. ↑ "Celebrity Home Adviser Shares Easy Home Decorating Tips On A Budget". Retrieved 2017-07-07.
  43. ↑ "Modern Mansion in Chelsea". NBC New York. Retrieved 2017-07-07.
  44. ↑ "DIY Decor for the Holidays". NBC New York. Retrieved 2018-03-01.
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