Cheez Doodles

Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods. Originally developed and manufactured by King Kone Corp. of the Bronx,[1] it became the prevalent cheese puff snack on the East Coast.

Description

Cheez Doodles are a cheese-flavored cheese puff—similar to Frito-Lay's Cheetos—produced by Wise Foods.The snack was created by Morrie Yohai in 1948.

History

The snack debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai),[1] it became the prevalent cheese puff snack on the East Coast. In the mid-1960s, the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. In 1994, KKR & Co. acquired Borden; in 2000, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by Arca Continental, S.A.B. de C.V., the second largest Coca-Cola bottler in Central and South America. Cheez Doodles remain one of the strongest brands marketed by Wise.

Varieties

A large bag of Cheez Doodles.

Like Cheetos, Cheez Doodles are produced in many varieties. Currently available and past varieties include:

  • Cheez Doodles Puffed – the baked snack version
  • Cheez Doodles Puffed White Cheddar – white cheddar puffed rather than yellow cheddar
  • Cheez Doodles Puffed Balls – round puffed baked snacks
  • Cheez Doodles Hot 'n Honey Cheese Flavored – puffed with honey and cheddar flavoring
  • Cheez Doodles Honey BBQ & Cheese Flavored – puffed with barbecue sauce flavoring in addition to the cheddar (discontinued)
  • Cheez Doodles Jalapeño Cheddar Poppers – puffed yellow cheddar with jalapeño flavoring (but no green coloring)
  • Cheez Doodles Mac -n- Cheese – elbow pasta-shaped puffed snacks (discontinued)
  • Star Spangled Doodles – puffed white cheddar with specks of red and blue (discontinued)
  • Croc-o-Doodles – crocodile-shaped puffed snacks
  • Cheez Doodles Crunchy – the hard, crunchy fried version
  • Cheez Doodles White Cheddar Crunchy – white cheddar hard, crunchy rather than yellow cheddar (discontinued)
  • Cheez Doodles Crunchy, Reduced Fat – lower fat version of the hard, crunchy
  • Cheez Doodles Crunchy Hot & Tangy – mildly hot and tangy hard, crunchy irregular shaped crunchy snacks (discontinued)
  • Cheez Doodles Crunchy Jalapeño Cheddar – partially cheddar covered hard, crunchy snacks with green specks (discontinued)
  • Cheez Doodle-O's – circle-shaped hard, crunchy snacks
  • Cheez Doodle Heads – face-shaped hard, crunchy snacks (discontinued)
  • Cheez Doodles Cheese Flavored Potato Chips – potato chips with Cheez Doodle flavoring (discontinued)
  • Cheez Doodles Big Nate

References

  1. 1 2 Hevesi, Dennis (2010-08-02). "Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead". Nytimes.com. Retrieved 2011-10-17.
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