Central Casting

Central Casting is an American casting company with offices in Los Angeles, New York, Georgia, and Louisiana that specializes in the casting of extras, body doubles, and stand-ins.

Central Casting Los Angeles in Burbank, California (2017)

History

Inside the original Central Casting office in the Hollywood & Western Building. (1929)

Central Casting was established on December 4, 1925 as the Central Casting Bureau by Will H. Hays and the Motion Picture Producers and Distributors of America (MPPDA) in an effort to regulate the thousands who sought employment as extras in the film industry.[1]

Hays had four main goals for Central Casting: to do away with the high fees extras were charged by private employment agencies, to ensure extras were paid legally, to discourage the influx of people flocking to Hollywood to seek employment as extras, and to provide steady employment to qualified extras.[1]

To carry out his vision, Hays hired Fred Beetson as president and on January 25, 1926, Central Casting officially opened its office in the Hollywood & Western Building in Hollywood.[2]

For the estimated 30,000 aspiring extras in Hollywood, Central Casting became the only source of extra work.[3] In the first six months of operation, the agency registered more than 18,000 extras and made 113,873 placements.[4] Many Hollywood legends started their careers with Central Casting, including Clark Gable,[5] Jean Harlow,[6] and Gary Cooper.[7]

In 1944, the agency introduced a second phone line, GArfield 3621 for men and GArfield 3711 for women.[1] Though registration decreased due to World War II, the switchboard often received up to 4,000 calls an hour from extras looking for work.[1]

In 1976, the Motion Picture Association of America (the former MPPDA) sold Central Casting to Production Payment, Inc., a subsidiary of Talent & Residuals, making the agency privately owned for the first time.[8]

When the agency’s parent company International Digitronics Corporation merged with Draney Information Services Corporation in 1991, Central Casting merged with Richmar Casting to become part of the newly formed Entertainment Partners.[9] During this process, Central Casting overhauled their digital casting system, making it easier for casting directors to search through their 15,000 registered extras.[10] Around this time, extras begin to refer to themselves as background actors.[11]

Central Casting New York

In April 2006, Central Casting New York opened in Manhattan,[12] the first Central Casting office to open outside of Los Angeles. Some early projects cast by the New York office included Law & Order,[13] The Sopranos,[14] and Spider-Man 3.[15]

In April 2018, the office moved to its new location on the 10th floor of 5 Pennsylvania Plaza[16].

Central Casting Louisiana

After casting thousands of background actors for Jurassic World,[17] Central Casting Louisiana opened an office in Benson Tower in New Orleans on September 23, 2014.[18]

The office's first television casting project was The Astronauts Wives Club.[19]

Central Casting Georgia

In 2016, Central Casting Georgia opened in Atlanta[20] after the on-location background casting for American Made.[21]

Slang

The name of this company has developed into a jargon term denoting a provider of generic or a stereotypical character type for film or television. The term has also been adopted outside of the film industry. For example, a person who happens to strongly match a particular stereotype could be said to be "straight out of central casting".

References

  1. 1 2 3 4 Anthony., Slide, (2012). Hollywood unknowns : a history of extras, bit players, and stand-ins. Jackson: University Press of Mississippi. ISBN 9781617034749. OCLC 777251346.
  2. ↑ 1944-, Segrave, Kerry,. Extras of early Hollywood : a history of the crowd, 1913-1945. Jefferson, North Carolina. ISBN 9780786473304. OCLC 841909002.
  3. ↑ "Film Extra Bureau to Open Today". The Los Angeles Times. January 25, 1926.
  4. ↑ "Casting Figures Given Out". The Los Angeles Times. July 12, 1926.
  5. ↑ Rogers St. Johns, Adela (March 12, 1932). "The Great God Gable". Liberty Magazine.
  6. ↑ Whitty, Stephen (March 6, 2011). "1930s movie queen Jean Harlow's short life left behind a long legacy". The Star-Ledger.
  7. ↑ "Gary Cooper". American National Biography Online.
  8. ↑ Auerbach, Alexander (September 16, 1979). "IDC Has No Movie Glamor--Only Cash". The Los Angeles Times.
  9. ↑ Dawn, Randee (October 25, 2016). "Entertainment Partners' Central Casting Unit Changes With the Times". Variety.
  10. ↑ Welkos, Robert W. (December 31, 1991). "Extras! Extras! Read All About 'Em". The Los Angeles Times.
  11. ↑ Liz., Gill, (2012). Running the show : the essential guide to being a first assistant director. Boston: Focal Press. ISBN 9780240821467. OCLC 787847108.
  12. ↑ Guider, Elizabeth. "Central Casting hits N.Y." Variety.
  13. ↑ "Law & Order". IMDb.
  14. ↑ "The Sopranos". IMDb.
  15. ↑ "Spider-Man 3". IMDb.
  16. ↑ "Central Casting". Central Casting. May 1, 2018.
  17. ↑ "Jurassic World". IMDb.
  18. ↑ "Press Release: Central Casting Opens Office in Louisiana, Serving New Orleans and Baton Rouge". Entertainment Partners. September 23, 2014.
  19. ↑ "The Astronaut Wives Club". IMDb.
  20. ↑ King, Kevin P. "Central Casting Georgia, Atlanta Office Now Open, Register Now!". The Southern Casting Call.
  21. ↑ "American Made". IMDb.
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