Carla Fendi

Carla Fendi
Fendi store opening - Carla Fendi
Born (1937-07-12)July 12, 1937
Died June 19, 2017(2017-06-19) (aged 79)
Nationality Italian
Occupation Fashion executive
Known for President of Fendi, Philanthropy

Carla Fendi (July 12, 1937 – June 19, 2017) was an Italian fashion executive and philanthropist who worked for Fendi, along with her sisters and parents. She was also well known for her philanthropy.[1]

Biography

Carla Fendi was born on July 12, 1937 to Edoardo and Adele Fendi. She had four sisters, Paola, Anna, Franca and Alda.[2][3]

In the 1950s, Carla started working with her sisters for Fendi, the family's shop[4] that Edoardo and Adele had begun in 1925.[3] She was married to Candido Speroni.

The sisters guided the company from a small shop, to a globally recognized brand with multiple product lines. After their father died, they opened their own version of the Fendi store in 1964, and a year later hired a young Karl Lagerfeld to change the brand's image.

While Carla's sisters concentrated on design, her own focus was upon promotion and marketing. She became the president and public face of the design house. Though the controlling share of Fendi was sold to LMVH in 2001, Carla Fendi remained president of the company until 2008, and remained honorary president for her lifetime.[5][3]

Italy's minister of culture, Dario Franchescini, described her as a major patron of the arts.[3] Her philanthropic concern the "Carla Fendi foundation" was the major patron for the recent restoration of Rome's famed Trevi Fountain.[6]

After her husband died in November 2013, her health deteriorated. After a long illness, she died in Rome on June 19, 2017, at the age of 79.[7]

References

  1. ↑ "Carla Fendi, philanthropist and fashion force, dies at 79". Usatoday.com. June 20, 2017. Retrieved June 23, 2017.
  2. ↑ Deliberazione di Giunta Comunale n. 22 Del 30/01/2012 (in Italian)
  3. 1 2 3 4 Barry, Colleen and Daniella Petroff. Carla Fendi, philanthropist and fashion force, dies at 79. The Associated Press June 20, 2017.
  4. ↑ "Carla Fendi Biography". Fondazionecarlafendi.it. Retrieved 2017-06-23.
  5. ↑ Paton, Elizabeth (June 20, 2017). "Carla Fendi, Fashion Pioneer in a Female Dynasty, Dies at 79". nytimes.com. Retrieved June 23, 2017.
  6. ↑ "How Fendi Is Saving the Trevi Fountain". Cntraveler.com. 2015-11-11. Retrieved 2017-06-23.
  7. ↑ Barry, Colleen. "Carla Fendi, who helped run family's luxury fashion house in Rome, dies at 79". The Washington Post. Retrieved June 23, 2017.
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