Casiano Communications
 | |
| Private | |
| Industry | Publishing and marketing |
| Founded | San Juan (1973) |
| Headquarters | San Juan, Puerto Rico |
Key people | Manuel A. Casiano, Chief of the Board and Editor-in-chief |
| Products | Magazines, periodicals, marketing, telemarketing and Contact Center, Websites, advertising |
| Website | Caribbean Business |
Casiano Communications Inc. (CCI) was founded in 1973, by Manuel A. Casiano, who died on May 19, 2017 at the age of 86.[1][2] Casiano Communications published a modest business and financial newsletter on Puerto Rico which evolved into what is now "Caribbean Business".
History
Recognizing the unfilled niche that an area business publication would fill, Mr. Casiano launched the newsletter that would later evolve into what is now "Caribbean Business" newspaper.[3] For forty-three years, it had been the recognized Business Authority in Puerto Rico and the region. It was published weekly in English, and its in-depth news and analysis was read by people in the White House, the U.S. Congress, Wall Street, by Puerto Rico bond investors, the parent companies and suppliers of companies in Puerto Rico and many others. Daily business news was provided on its website, CB.pr, where it attracted more than 153,000 unique visitors a month.
In the late 1980s, its annual Caribbean Business Book of Lists was launched, with rankings of leading companies in Puerto Rico, by industry. The list provides information on 129 local industries, more than 1500 companies, and a guide on how to do business in Puerto Rico.[4]
While various magazines had been launched in Puerto Rico, none were truly successful because they couldn't compete with the quality of the magazines in Spanish that were being imported from South America. Those magazines did not include local coverage and Mr. Casiano wanted to publish a magazine that reflected Puerto Rico's people, events, the problems facing the island and so CCI began launching a new series of magazines. The various magazines cover women's and family lifestyles, health, a wedding guide, a mothers guide, a decoration guide, a baby boomers magazine for those 50 years old and over, a Quinceañera- teen girl's magazine, and the ¡Qué Pasa! tourism guide.
In 2014, after losing several key Direct ResponSource contact center accounts amid Puerto Rico's ongoing depression, Casiano Communications and its sister operations, Direct ResponSource Inc.[5] went into Chapter 11 bankruptcy protection. In August 2015 the Puerto Rican courts approved the acquisition of Casiano Communications by Latin Media House LLC.[6]
Latin Media House, based in Puerto Rico, stated that the focus for its lead publication, Caribbean Business, would be on a digital edition featuring news about Puerto Rico, Dominican Republic, Cuba, and other islands in the Caribbean and that there would be an effort to add subscribers living in the mainland United States. The founder and editor-in-chief of the defunct Casiano Communication, Manuel Casiano, was contracted to serve as an adviser to the new ownership group through November, 2016.[6]
The new owner, Miguel A. Ferrer, ex-chairman of UBS Financial Services of Puerto Rico and Heiko Faass, ex-CEO at Charlotte Square Capital Ventures, left UBS in July 2014 as an FBI investigation began into illegal practices at UBS relating to sales of UBS closed-end proprietary bond funds.
Circulation numbers
An estimated 70% of Puerto Rico's adults read one or more Casiano Communications publications each month. In 2000, the company unveiled a new search engine and web portal dedicated exclusively for Puerto Rico. The website was called "Puerto Rico WOW!" and had a digital business directory. The website received an average of 19 million hits a month and 191,000 pages are viewed daily per WebTrends.
In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which went on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí, no longer published.
Publications
Casiano Communications publications.
| Name | Type | Themes | Estimated Circulation |
|---|---|---|---|
| Agenda De Decoración | semi-annual magazine, Spanish-language | home decorations | 40,000 (semi-annually) |
| Agenda Para La Novia | annual magazine, Spanish-language | wedding planning | 40,000 (annually) |
| Agenda Para Mama | annual magazine, Spanish-language | pregnancy and child care | 40,000 (annually) |
| Agenda Para La Quinceañera | magazine, Spanish-language | Quinceañera | 20,000 (annually) |
| Buenavida[2] | monthly magazine, Spanish-language | quality-of-life, prevention and healthy lifestyle | 63,000 monthly) |
| Caribbean Business | weekly newspaper, English-language | business issues in Puerto Rico, the Caribbean and the United States | 45,000 (weekly) website |
| Caribbean Business Book of Lists | annual guide, English-language | ranks the 1,600 largest companies in Puerto Rico, categorized by industry segment (e.g. banking, manufacturing, pharmaceutical, etc.) | 35,000 (annually) |
| Caribbean Business to Business Directory (online at ) | directory of private, public, governmental, and non-profit companies and organizations in Puerto Rico | ||
| Imagén[2] | monthly magazine, Spanish-language | women's and family lifestyle | 80,000 (monthly) |
| Que Pasa – P. R. Travel & Tourism | bi-monthly magazine, English- and Spanish-languages | travel and tourism; official magazine of Puerto Rico Tourism Company | 127,000 (bi-monthly) |
| TVaqui | weekly digest-sized glossy magazine, Spanish-language | celebrity news and gossip, VidaActual Aqui section, health, puzzles | 200,000 (weekly) website: |
References
- ↑ "Muere el fundador de Caribbean Business Manuel A. Casiano". Caribbean Business. May 19, 2017.
- 1 2 3 Costa, Dennis (May 19, 2017). "Fallece el empresario Manuel Casiano". El Nuevo Día.
- ↑ "Caribbean Business". ISSUU. Archived from the original on 2016-04-07.
- ↑ Caribbean Business Book of Lists, 1993. Casiano Communications. 1993.
- ↑ Kantrow, Michelle (October 6, 2014). "Casiano Communications files for Ch. 11 bankruptcy". News is my Business.
- 1 2 "Miguel Ferrer adquiere las operaciones de Casiano Communications". El Nuevo Día. August 21, 2015. Archived from the original on September 26, 2016.